Building a profile for your business in a competitive media landscape can be a challenging prospect. It doesn't get any easier when trying to penetrate a foreign market as famously unique and competitive as Japan.
A Queensland Japan Chamber of Commerce and Industry event tonight (March 2) offers the dos and don'ts, and how can you get bang for your limited marketing bucks from a renowned journalist and market analyst, Anthony Fenson,
After spending six years in Tokyo as a full-time journalist, including at the Daily Yomiuri and Nikkei Weekly, and with four years' experience in corporate communications in Brisbane, QJCCI member Anthony Fensom of BWH will outline some of the current opportunities and how to get the right message across in Australia and Japan.
QJCCI general manager Paul Sergeant said, "Whether you read newspapers or Twitter, follow Facebook or Mixi, blog or watch YouTube, there is a media market for you and your business that can help you stand out from the crowd.
"Don't miss this event," Mr Sergeant said.
The event starts at 5.30pm at Tattersall's Club, Brisbane.
This event is sponsored by UniQuest, The University of Queensland's main commercialisation company (http://www.uniquest.com.au/ ) and BDO, one of Australia's largest associations of independently owned accounting practices (http://www.bdo.com.au/brisbane)