Automotive

Is the automotive industry the next frontier of the subscription-based economy?

By Ben Whitmore >>

WE’RE LIVING in an era defined by convenience and flexibility, where the subscription-based economy has become known across many sectors, with younger generations already learning to navigate a world where subscriptions are the norm. 

From streaming platforms to software and fitness, we’re seeing a clear shift from ownership to access. 

But one sector that's just beginning to embrace this shift is the automotive industry.

Could it be the next big frontier in the subscription-based economy? I believe the signs suggest a resounding yes.

Subscribing to consumer preferences

In recent years, we’ve witnessed a dramatic change in consumer preferences. The traditional idea of ownership is increasingly giving way to a model that prioritises flexibility and convenience, reflecting a broader trend where experiences and freedom are becoming more valued than long-term commitments.

Subscription services embody this change by offering access to products and services without the burdens of ownership. 

We’ve seen this trend play out across various industries.

In entertainment, platforms like Netflix and Spotify have revolutionised how we consume media, shifting the focus from owning physical media to enjoying an extensive library of content on demand. Software subscriptions have replaced long-lasting licences, offering ongoing updates and flexibility.

Even in fitness, subscription-based gyms and classes are catering to our needs. 

Driving a new service approach

The automotive industry, however, has been slower to adapt. While traditional car ownership remains deeply established, vehicle subscription services are beginning to challenge this norm.

For millennials, Gen Z, and expats, this model presents a compelling alternative that fits their fast-paced and unpredictable lifestyles. 

Vehicle subscriptions offer a level of flexibility and convenience that traditional car ownership simply can’t match. 

For those who frequently relocate or lead temporary lifestyles – like international students, short-term workers, and expats – the subscription model provides a hassle-free solution.

These consumers appreciate the ability to swap vehicles based on their current needs without the long-term commitment and financial burden of ownership. 

Unlike traditional leasing or ownership, vehicle subscriptions allow drivers to switch between different models and types of vehicles with ease. This flexibility mirrors the convenience of streaming new shows or accessing new software features – experiences that modern consumers have come to expect. 

Whether you need a compact car for city driving or a larger SUV for a road trip, a subscription service can meet these needs without the hassle of buying or leasing multiple vehicles.

Save on parking and other costs?

Another bonus of vehicle subscriptions is how much you can save on parking and other costs.

We all know that owning a car often means dealing with the headache of finding (and paying for) parking, especially in crowded cities. But with a subscription, you might get access to shared parking spots or even dodge the whole parking issue altogether, since you can swap vehicles as needed.

Plus, many subscription services bundle maintenance, insurance, and registration into one tidy flat fee, sparing you from those surprise expenses that usually come with owning a car.

It’s a budget-friendly, hassle-free way to enjoy driving without all the usual stress.

The rise of subscription-based services across various industries highlights a significant shift in consumer behaviour. Although the automotive sector is still emerging in this space, it can be assumed to become a major player in the subscription economy.

As more consumers seek flexibility and freedom over ownership, vehicle subscriptions may well become the new norm.

The signs are clear: the automotive industry is on the brink of a subscription revolution, and the future looks bright.

www.ecarsubscription.com.au

 

About the author  

Ben Whitmore is the chief marketing officer (CMO) for both eCar Subscription and East Coast Car Rentals. The eCar Subscription service aims to revolutionise the way consumers view car ownership in a subscription-based society. Developed by East Coast Car Rentals – founded in 1979 – the new eCar Subscription service has been making waves in the Australian automotive market, offering flexible and tailored plans to suit individual needs. It allows consumers to access the latest vehicles without the long-term commitment of ownership. www.ecarsubscription.com.au

 

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Car sharing business is tried and Turo

By Leon Gettler, Talking Business >>

IMAGINE being part of a car sharing business that you can turn into a side-business or hustle.

That’s the promise of Turo, a global car sharing marketplace that offers utes, hybrids, sports cars, vans and electric vehicles (EVs).

Tim Rossanis, Turo Australia's managing director, said guests can book any selection of vehicles on the platform, which is still relatively new to Australia.

“It’s powered by a community of hosts who place their vehicles on the platform to share them and monetizing the assets that would otherwise sit idle in their driveways – sometimes 90 percent of the time – monetizing them and turning them into a small business,” Mr Rossanis told Talking Business.

“They can share their cars and provide a new mobility option for people to get around town.” 

Mr Rossanis said the amount of business hosts would receive from Turo varied from host to host. It depends on how available their cars will be, and how many cars they will have to offer. They also get to set their own price.

“For us, it’s very much about giving people flexibility to run their side-hustle or business in the way they see fit,” Mr Rossanis said.

“Some people treat it as a side hustle, so you will have hosts with one or two cars and they’ll have one booking every couple of days, or a couple of bookings a week, and it’s just a good way of offsetting the cost of car ownership,” he said.

“Then we have what we call business hosts and professional hosts who have more than two, sometimes 10 vehicles in their fleet, renting those cars out on Turo. That’s where it’s a legitimate business where people can be making tens of thousands of dollars.

“In the US, we have hosts who are clearing millions of dollars a year who have significant operations. It’s creating an additional way of monetizing an asset that might otherwise be owned by a big traditional car rental conglomerate and instead shifting the benefit of that asset to the local community.”

Small Aussie car rental operators utilise global network

Mr Rossanis said there were many small car rental operators in Australia who had their own websites and were driving traffic to their pages, using Turo to take advantage of the network effect of a global platform attracting the international travellers coming to Australia.

He said the fact that Turo was built as a community enterprise meant it offered customers more hospitality than car rental companies.

“You might have to go into a shuttle and you (often) wait in line for 20 minutes for your turn and they give you the keys to the car, but it’s not the car you booked. You booked an economy vehicle but they don’t have any left so they gave you a compact vehicle,” Mr Rossanis said.

“That’s very different to the hospitality of Turo where the host, who runs that business, might drop the car at the gate. So as you exit the airport, you have the car pull up. They hand you the keys, check your driver’s licence, take some photos of the car and that’s it,” Mr Rossanis said.

“And the host, they live in the location where you’re travelling. They can give you advice about the destination where you’re travelling (to). It’s just much more hospitable.” 

www.turo.com 

www.leongettler.com

    

Hear the complete interview and catch up with other topical business news on Leon Gettler’s Talking Business podcast, released every Friday at www.acast.com/talkingbusiness

https://play.acast.com/s/talkingbusiness/talking-business-7-interview-with-tim-rossanis-from-turo

 

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Proposed new emission standards may hit tradies says HIA

THE Housing Industry Association (HIA) is concerned about the impact the Federal Governments fuel emissions standards will have on the cost of doing business for tradies, according to HIA chief executive for industry and policy, Simon Croft.

“The Federal Government has stated that the new emissions standards won’t increase the costs of utes, 4WDs or other light-commercial vehicles nor restrict access to these types vehicles going forward," Mr Croft said.

“But other industry experts claim to have modelling that shows the new laws will add significant upfront costs and are likely to result in car manufacturers needing to scale back the key types of vehicles that our industry relies on to run and operate their businesses.

“At the moment there is no viable alternative to replace these vehicles," he said. 

“The building industry hasn’t been directly consulted on these new emission standards, despite their potential direct impacts and we would encourage the Federal Government to engage with our industry on the timing and introduction of the proposed new laws.

“Over the past three years, the building industry has faced significant construction price increases, arising from material and labour shortages, as well a range of changes to building, WHS, taxation and business compliance costs.

“Any further added costs, complexities or regulatory impediments being layered over the top of our industry at this time will only make their jobs harder and have downstream impacts on housing supply and affordability," Mr Croft said.

“HIA understands the intent of the proposed emission standards in reducing fuel costs and lowering emissions, however, the uncertainty of new laws and lack of information being released is not helpful.

“Therefore, we would encourage the Government to release their modelling to provide clarity and certainty on the new proposed laws to allow industry to adequately gauge the impact of the laws.

“If the government wants to build 1.2 million houses in five years it needs to consider the needs of the workers who are responsible for reaching that target," Mr Croft said.

www.hia.com.au

 

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Australia’s SEA Electric partners with Zurich to back global commercial EV growth

SEA ELECTRIC, the Australian all-electric commercial vehicle innovator, is collaborating with insurance giant Zurich – through its Zurich Resilience Solutions (ZRS) group – to assist global fleet transitions to sustainable technology.

SEA Electric Australia sales director, Joe Di Santo said the Zurich brand globally represented quality and integrity, with its risk engineering team of around 800 engineers set to work with SEA Electric customers to enhance their EV switch. 

ZRS provides specialised insights and tools – above and beyond insurance – to help companies across a wide range of industries manage traditional and evolving risks to become more resilient. Services are provided across a number of domains, including climate change resilience, supply chain risk, and cyber security.

“The Zurich brand is highly respected within the industry, so to be working in combination with them moving forward has significant positive outcomes for both businesses, and, importantly, SEA Electric customers,” Mr Di Santo said. “The offering Zurich brings to the partnership truly has the potential to complement, enhance and complete the purchase of SEA Electric vehicles.

“Transitioning to electric is a big commitment. Our customers look to and rely on SEA Electric for guidance around the implementation of best practice strategy when it comes to the circular economy of commercial electric vehicles. We take seriously our responsibility of connecting our customers with reputable and proven organisations such as Zurich, as we lead the country in the shift to sustainable transport.

“Zurich’s risk assessment service will assist customers in understanding and identifying the many considerations, both short and long term, that come with such a purchase, ensuring they are properly prepared and set-up to scale as needed,” Mr Di Santo said.

“Ultimately with Zurich, we will be able to share learnings and enhance each other’s product offerings.”

Mr Di Santo said SEA Electric would work to assist Zurich customers in their understanding of commercial electric vehicle operations with customer experience days and webinars, while Zurich’s risk engineering department would benefit from ongoing training from SEA Electric’s knowledgeable team.

For Zurich, the partnership confirms the commitment of the business in working with customers to achieve sustainability.

ZRS Australia and New Zealand chief, Mervyn Rea said, “We are delighted that Zurich’s leading risk and resilience capability is supporting commercial EV uptake in Australia. Zurich and SEA Electric share a common commitment to improving the sustainability and resilience of our customers and community and this agreement presents an important opportunity to further this.”

Available now from a nationwide dealer network, SEA Electric introduced the world’s first comprehensive range of all-electric commercial vehicles in 2021, covering models from 4.5t through to 22.5t, which are entirely adaptable to a wide array of final applications.

www.zurich.com.au/business/services/resilience-solutions.html

www.sea-electric.com/en_au

  

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CarClarity loan platform is on the fast track

By Leon Gettler, Talking Business >>

CARCLARITY, Australia’s first true car loan platform with an easy online application process, is set to revolutionise Australia’s auto market.

Zaheer Jappie, the founder and CEO of CarClarity, said the aim was to change the way people buy and finance car purchases.

He said CarClarity gave people the opportunity to examine options for a new car in 60 seconds. 

“It’s quite a different experience because we take into account the customer’s criteria, their credit score, their income, the car they’re buying and we actually give them real options up front,” Mr Jappie told Talking Business.

He said the process of the car dealership space in Australia and the financing of car purchases had not changed in 20 years.

“What we’re seeing in the other market globally is a big shift to more digital plays for buying a car and financing,” Mr Jappie said. “There’s a lot of hot-off-the-press overseas models that are doing very well and listing for big amounts of money and getting a lot of investment because customers’ needs are obviously more digital now and that’s now moving to the car financing space.”

EXPERIENCE TO CHANGE THE GAME

Mr Jappie himself had been in the consumer financing space for 14 years and had worked for a lender and helped build their distribution channel.

He got involved in car loans and helped distribute it Australia wide for finance brokers and got to understand how the system worked.

“What I realised was there was a huge opportunity here, where there is a disconnect between customer experience and expectations versus the reality of what happens,” Mr Jappie said.

The CarClarity company was set up with a lot of support from executives in the fintech world who have advised the business on its growth.

Mr Jappie said the business had been growing well during the lockdowns as a lot of people were buying cars for family trips “because they could not travel overseas”.

People are also looking for the opportunity to buy and finance and car purchase online, he said. 

Second hand utes, SUVs and four wheel drives have been selling well. People were actually paying more for these than new cars as new models were hard to get, Mr Jappie said.

CUSTOMER FEEDBACK IS CRUCIAL

Mr Jappie said customer feedback was a critical part of the CarClarity business model. The company does 10 customer interviews a month and those interviews provided some important guidance.

“The interesting thing was, when we started this process, we wanted to make it all digital, all online and people want that allowance to do that,” Mr Jappie said.

“They want to be able to do that online. But what a lot of our customers appreciate is actually talking to somebody once they have gone to our site, got their loan.

“They actually want to speak to somebody to help them and get the right advice. The customers’ feedback was they love the digital experience.”

CarClarity is now looking to expand and is talking to manufacturers about how it can work with dealership groups.

Mr Jappie said CarClarity was not looking to be disruptive. It just wanted to make the auto industry more efficient for customers.

“When you have a customer, a dealer and a lender, how can we make that triangle there have a really good harmony between all of them and make a better experience for all involved?” he said.

“That’s definitely the medium-to -ong term goal for us,” Mr Jappie said.

“We want CarClarity to be the home for car finance in Australia.” 

www.carclarity.com.au

www.leongettler.com

Hear the complete interview and catch up with other topical business news on Leon Gettler’s Talking Business podcast, released every Friday at www.acast.com/talkingbusiness

Hear Talking Business here: https://play.acast.com/s/talkingbusiness/talking-business7-interview-with-zaheer-jappie-from-car-clar

 

 

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Falcon GTHO Phase III sells for $1.3m and Holden VS GTSR tops $750k

A HSV HOLDEN VS GTSR W1 sold at auction on Saturday for $750,000, at an event billed as Australia’s most collectable line up of classic vehicles ever to go to auction.

Build #017 off the production line,16km on the odometer and the only one finished in the original colour VS GTSR XU3 Yellah, this brand-new car yet to be registered in Australia, was accepting online bidding for about a month on the Lloyds Auctions website. The online competition sparked a bidding war between Holden enthusiasts.

“Holdens just keep going up in value and as we have seen with other collectable Holdens within this auction, people are looking to get their hands on them as they become harder and harder to come by,” Lloyds Auctions chief operating officer Lee Hames said. 

“We had a range of people interested in bidding on these Holdens from enthusiasts and collectors but also investors looking to put their money into something they can also enjoy.”

IN VERY GOOD COMPANY

This Holden wasn’t the only rare model to go under the hammer on Saturday as it was alongside a collection of extremely rare one-of-one Holdens which also achieved record prices.

A build #001 1996 Holden HSV VS GTSR, still wrapped in its plastic, with only 86km on the clock sold for $1,000,000, while a HSV GTSR W1 Maloo Ute reached a hammer price of $1,250,000 but went into negotiations and is expected to sell in the coming days.

BUT A WIN TO FORD INSTEAD

However, in the end it was Ford that took the top honours for the auction in terms of pricing. 

Although negotiations on the W1 Ute that got passed in are expected to exceed the Ford’s record, at the auction itself  the rare Ford Falcon GTHO Phase III, in Yellow Glo, sold for $1.3 million.

In parallel, and in an Australian first, the non-fungible token (NFT) classic car art model of this exact Phase III followed directly after its sale selling for over $50,000.

“Holdens and Fords continue to appreciate in value,” Mr Hames said. “Anything of a limited build, celebrity affiliation, significant history or chrome bumpers just keeps going up in value and we urge any Holden or Ford enthusiast looking for advice to give us a call right now.”

www.lloydsauctions.com.au

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RACV pinpoints Victoria's cheapest cars to operate overall

RACV has revealed Victoria’s most affordable new cars across a range of category types, making it easier for consumers to understand how much different vehicles will cost them to operate each month over a five-year period.

The results were collated as part of RACV’s Annual Operating Costs Survey and found the cheapest car in the Victorian market is the MG3 light hatchback, followed by the Kia Picanto S and the Kia Rio S light hatch in second and third place, respectively. The MG3 Core will cost owners $626.50 a month, the Kia Picanto S $662.93 and the Kia Rio S $705.71.

RACV’s Vehicle Operating Costs Survey highlights the overall cost of ownership of more than 80 of Australia’s best-selling and emerging models and has been running for more than 50 years.

The survey factors in the initial purchase price and loan repayments, registration charges, insurance, auto club membership, fuel or electric vehicle charging costs, tyres, servicing and repairs, all averaged over a five-year period. 

RACV’s calculations are based on a private vehicle with mileage of 15,000km per year, which is about the average distance travelled by Victorian drivers.

RACV head of communications and engagement, Andrew Scannell said the most significant cost of a new car was the up-front purchase price.

“Registration, insurance, and club membership make up about 15 to 20 percent, while fuel takes a 10 and 15 percent slice,” Mr Scannell said.

“Servicing costs consume between three and seven percent of the overall costs and tyres just one to three percent.

“Not surprisingly – and consistent with previous years’ results – light passenger cars are the most affordable vehicle segment.

“If you buy a light hatch, you can expect an average monthly cost of $738.43. Small cars are the second most affordable category with a monthly spend of $903.44, closely followed by small SUVs on $917.60.”

All-terrain 4x4 SUVs are the priciest vehicles to own and run, according to the survey, costing owners an average of $1634.29 per month, while popular 4x4 dual-cab utes were the next most expensive at $1533.62. Large family SUVs were the third priciest on $1404.53.

Victoria’s most expensive car to own and run is Nissan’s Patrol Ti upper-large SUV, which costs $2337.33 a month to keep on the road. The Patrol has a V8 petrol engine and is priced from $85,738 before on-road costs.

Electric vehicles and plug-in hybrid electric vehicles require an average monthly spend of $1280.83, which pleasingly is about $100 less than last year’s survey.

The following table details the average monthly cost of each car category as well as the cheapest model in each category:

Private vehicle average running costs in Victoria

Vehicle category

Average monthly cost

Cheapest model in each category and monthly cost

Light cars 

$738.43 

MG3 Core 1.5 4sp auto Hatch
$625.50

Small cars 

$903.44 

Kia Cerato S 2.0 Hatch 6sp auto
$802.25 

Medium cars 

$1,189.84 

Toyota Camry Ascent 2.5 8sp auto Sedan 
$1,003.74 

People movers 

$1,363.42 

Honda Odyssey ViL7 2.4 CVT
$1,335.28  

Electric 

$1,280.83 

MG ZS EV
$1,128.33

SUV small 

$917.60 

Hyundai Venue (base) 1.6 2wd 6sp auto 

$793.23 

SUV medium 

$1,200.01 

Toyota RAV4 GXL 2.5 Hybrid FWD CVT
$1,117.64    

SUV large 

$1,404.53 

Subaru Outback 2.5 AWD CVT MY21 

$1,224.78 

All terrain 

$1,634.29 

Mitsubishi Pajero Sport GLX 2.4 t/dsl 8sp auto
$1,367.32  

Light commercial 4x2 

$1,303.54 

Mitsubishi Triton GLX 2.4 T/dsl 6sp auto 4X2 Dual cab Pickup
$1190.76

Light commercial 4x4 

$1,533.62 

Mitsubishi Triton GLX 2.4 T/dsl 6sp auto 4X4 Dual cab Pickup
$1,269.34 

 

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