Debtset – Bailiff-Sheriff Aust MEMBER Login
Gray area on PR
Public relations (PR) is vital to the survival and success of business in tough economic times according to a leading Brisbane agency.
Public relations is becoming more valuable for business survival, as an effective and economical promotional solution, than ever before, believes Gray Media Services director, Yasmine Gray.
Mrs Gray will be addressing a businesses at The Pavillion Function Centre in Albion on August 27. She said PR is not only as effective as other forms of marketing but for a fraction of the cost.
"Every business is currently feeling the pressure of how to do more for less with their promotional dollar," Mrs Gray said. "So why would anyone spend more than they need to for an equally effective result?
"PR provides both innovative and cost-effective ways of getting businesses the exposure they need, and in tough times this could be the difference between succeeding or failing."
The issue of corporate accountability is increasingly causing return on investment (RoI) figures to be more carefully scrutinized.
"RoI has become the real buzz word" confirmed Mrs Gray who draws upon 23 years of experience in the media industry as both a journalist and a PR consultant.
With a wide range of high profile clients that entrust their business to Gray Media Services, Mrs Gray has an extensive understanding of how the media works and how to get her clients the results they need. She believes PR has more potential than ever to become the marketing spend of choice as the industry evolves into a new era.
"These are exciting times," she said. "We have wonderful new opportunities opening out to us with social and online media growing rapidly to name just a few advantages outside of traditional marketing methods.
"What hasn't changed is the need to have a professional organisation to help businesses navigate the media to use it to their best advantge. Speacialists in any field are invaluable," Mrs Gray said.
At the special women's business lunch on Thursday, Mrs Gray will examine the profession of PR, its history, what exactly it is, how it works, why it is important to any business and how much it should cost. She will also give examples of the difference a professional PR campaign can make.
Tel: 1800 052 476. Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
