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New social media management software HEARIS opens up business opportunities
QUEENSLAND-DEVELOPED social media management software (SMMS) platform, HEARIS, is starting to collect awards for its platform which enables business to manage all social media activities through a single system.
HEARIS last month won the Queensland iAward for Best Consumer IT Product, presented at a state dinner at Rydges South Bank hotel, for its system originally developed to meet the needs of laisure fashion client, Lorna Jane.
HEARIS was the brainchild of Traffika managing director Matt Forman and created by 4impact, both Queensland firms, and they will now take on the category winners across Australia in the national iAwards to be announced in Melbourne on August 8.
Launched late last year, HEARIS describes itself officially as "an enterprise SMMS platform that allows organisations to get maximum client reach and manage social media conversations in an efficient and cost-effective way".
HEARIS addresses a growing business problem for enterprises trying to understand and grow an effective social media presence.
Newly appointed CEO, Cat Matson said HEARIS helps businesses to achieve maximum reach "and bang for buck".
Ms Matson said HEARIS was "perfect for franchise groups and multi-location retailers". She said HEARIS has been adopted by leisurewear giant Lorna Jane, as well as Poolwerx, GJ Gardner Homes, and Goodlife Gyms, through their agency, Pusher.
Ms Matson said there has also been significant interest from real estate chains, the automotive retail sector, quick service restaurants and advertising agencies.
The Queensland iAward for best new IT product was judged on five key criteria including uniqueness, marketability, features and functionality, quality, and application.
Traffika managing director, Matt Forman, said the award built on the market validation that HEARIS has received.
"Before HEARIS, solving the complex problems of managing social media at enterprise scale, mitigating potential risk, and monetising a brand's social media audience were difficult and unattainable for many organisations," Mr Forman said.
Chris Eldridge, who describes himself as chief storyteller at 4impact Group, said the HEARIS platform was developed locally with a team of six developers in just seven months.
"We continue to add functionality, and keep up with social media platform changes, with fortnightly agile development sprints, regularly delivering new features to our customers without service interruption," Mr Eldridge said.
Traffika is a Sunshine Coast-based firm that helps medium and large organisations navigate the digital landscape, Mr Eldridge said.
Mr Forman said 4impact is a Brisbane-based company "specialising in business solutions for clients, from technology to organisational".
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