ASBFEO surveys women business owners to strategize boosting Australia’s economy through female entrepreneurs

IN A BID to support and encourage female entrepreneurship in Australia, women who currently own and lead businesses are being asked to share their experiences.

The Australian Small Business and Family Enterprise Ombudsman (ASBFEO) has released a survey aimed at identifying any unique challenges and opportunities faced by women who own and lead businesses.

The findings will be used to consider how we can create the best possible environment for women to start, grow and run a business in Australia.   

“More than 97 percent of women-owned and led businesses in Australia are small businesses, and small businesses are the lifeblood of our economy,” Mr Billson said. ASBFEO drew the figure in March 2021 from a calculation of data from the August 2016 Census.

The Ombudsman also utilisd research drawn from the Empowering Women Innovation Leaders in Australia and Southeast Asia – Women in Leadership Report

“Research has found that boosting the number of women entrepreneurs could contribute between $71–$135 billion to the Australian economy and up to $7 trillion globally," Mr Billson said. 

“I encourage women business owners and operators to complete this survey so we can harness opportunities and look at how to address any needless headwinds or obstacles to their success.”

The confidential survey Is open until October 19, 2021. It can be accessed by visiting the Australian Small Business and Family Enterprise Ombudsman website at or directly at: WOWL survey.



Calculation of census data. August 2016, ASBFEO calculations. Retrieved: March 2021

Empowering Women Innovation Leaders in Australia and Southeast Asia – Women in Leadership Report:

View from the economic trenches concerns accountants

ALMOST HALF of surveyed accountants are 'fairly' or 'extremely' worried about the state of the Australian economy, according to Australian professional accounting body, CPA Australia.

CPA Australia has commenced an Australian-first longitudinal survey tracking economic and business sentiment of accountants against the implementation of Australia’s National COVID-19 Response Plan (the National COVID-19 Plan), recently agreed to by National Cabinet.

“Accountants are in the trenches with Australian businesses every day during COVID-19,” CPA Australia chief executive Andrew Hunter said. “Surveying them as we transition through the National COVID-19 Plan will allow us to track its impact on businesses and the economy.

“This survey will serve as a canary in the coalmine. We expect to see a positive uptick in sentiment as we transition through the National COVID-19 Plan. If that doesn’t happen, it may be an early warning sign that businesses and the economy need extra assistance -- information that we can feed back to government.”

From the research, CPA Australia has developed four clear recommendations:   

Business supports should be delivered nationally, not at a state or territory level.

Government should involve the accounting profession early in the design and implementation of business support programs. 

Government should conduct a business education program on the National COVID-19 Plan. 

Ways the private sector can assist with the vaccine roll out should be explored.



About 50 percent of surveyed accountants are 'fairly' or 'extremely' worried about the state of the economy over the next three months. This figure drops by less than one percent when looking at the state of the economy over the next six months. Only 20 percent of respondents are 'fairly' or 'extremely' confident about the economy over the same periods.

“Accountants in locked down areas are generally more worried about the economy than those in non-lockdown areas, but not by a big margin," Mr Hunter said. "It’s clear that lockdowns create a lot of referred pain for businesses no matter where they’re located. This highlights the challenges associated with implementing different business support programs on a state by state or territory basis.”

Confidence in the state of Australian businesses’ performance was higher, with about 60 percent of those surveyed 'fairly' or 'extremely' confident in this over the next three and six months.

Surveyed accountants working in accounting practices reported that many of their business clients were experiencing high to very high levels of financial stress. Nearly 54 percent expect their business clients to find it 'difficult' or 'very difficult' to pay debts over the next three months.

Meanwhile, over 46 percent of surveyed accountants say enquiries they have received regarding financial distress have increased in the past month. Even in non-lockdown areas, nearly 38 percent of surveyed accountants reported an increase in these inquiries.

According to the survey, the leading cause of pain for businesses was uncertainty around lockdowns, followed by attracting and retaining the right staff and the speed of the vaccine roll out.

“Governments can reduce the pain of lockdowns by announcing business supports at the same as a lockdown is announced," Mr Hunter said. "We’ve grown increasingly frustrated with failures by governments to plan for lockdowns and with red tape holding up the delivery of vital financial support to businesses.”



Nearly three-quarters of surveyed accountants were 'unclear' or 'unaware' of the National COVID-19 Plan. This figure was lower in lockdown areas versus non-lockdown areas (66 percent to 78 percent).

“When it comes to the National COVID-19 Plan, it’s apparent that the government has a communications problem," Mr Hunter said.

“To effectively advise clients on business strategy, accountants need to understand how governments will respond to future outbreaks when vaccination rates reach 70 and 80 percent. Forewarned is forearmed. If the business community and their advisers are better informed, they can prepare for the public and social health measures they’re likely to face.”

Close to 80 percent of surveyed accountants think governments should be doing more to increase vaccinations. This figure is similar across both lockdown and non-lockdown areas.

“Many organisations, like CPA Australia, are pleased to support the vaccine roll-out in any way we can," Mr Hunter said. "We’d welcome governments exploring opportunities and engaging with business on how they can contribute.”

The inaugural survey was conducted from August 9-15 and captured the views of nearly 200 CPA Australia members working in accounting practices and Australian businesses. CPA Australia plans to conduct this survey at regular intervals as the National COVID-19 Plan is implemented.



Are lockdowns making it hard for you to concentrate? UNSW knows why ...

Business leaders struggling with finding a way forward in spite of the pandemic lockdowns seem to be struggling with something else concurrently: focusing their minds. University studies are coming to the rescue, revealing that the way we remember and process information is greatly affected when we are in isolation. In this article, University of New South Wales (UNSW) researchers show how variations on our daily activity and exercise will help.

SCIENTISTS have found the ‘Groundhog Day’ effect of lockdown affects our memory and cognitive ability.

While there is a lack of data on the Australian lockdown experience, a study on Italians who were locked down for about two months last year found an increase in distractions and mind wandering was common.

Professor Brett Hayes from UNSW's School of Psychology said a study of 4000 respondents found 30 percent had experienced some degree of change in their everyday cognition.

Some of the common everyday problems were memory problems, such as where you left your mobile phone, trouble in focusing your attention, and losing focus when trying to read a book or watching something online. 

“Literally starting one job and without thinking about it, going off and starting a second job without finishing the first one,” the cognitive psychologist said.

“It was also worst for people who had emotional issues, who were feeling depressed, or stressed and anxious, they had more of these symptoms. But even for those without those issues, these cognitive issues were very common," Prof. Hayes said.

The study suggested the reason why our everyday memory gets worse in lockdown is because we are living through a sort of Groundhog Day, which in turn makes it harder for our brain to lay down memories and retrieve them later on.  

“What we know about human memory is that the context is really important. You might be doing a job at home, chatting to a friend, or watching a movie,” Prof. Hayes said. “When we have those experiences, we might be focused on the main part of the experience, but our brain is actually encoding a lot of other things just incidentally, like where that’s happening, the location, where and when it’s taking place.”

He said our brain is sensitive to this background context, which helps us lay down our memories in a way that it’s easy for us to retrieve those experiences later on.

“So when the context is changing, which is does normally in everyday life when we are moving around and visiting different places in different times of the day, then it’s easy to lay down memories and recall them,” Prof. Hayes said. “But when you are in lockdown, your opportunities to move around in the environment and engage in different activities are very limited. 

And when you do get into that Groundhog Day cycle, just variations on the same thing each day, that’s when the days do tend to start blurring into each other, because we have the same context for each day.”

He said this makes it harder for our brain to separate those experiences and that’s one of the reasons why we experience memory fog during lockdown. A study on a two-month lockdown in Scotland last year tasked recipients with online tasks to test their memory, decision making and selective attention.

They found performance was poorer during lockdown, but once restrictions were eased, particularly the social isolation, they recovered quite quickly.

Levels of social interaction during lockdown were also correlated with cognitive performance.

“People who were able to maintain their online interaction more during lockdown did better at these tasks,” he said. “So complete isolation is really very bad for our cognitive functioning, but if we can keep up that level of interaction to some degree with whoever is in our house or online, that seems to be good for our cognitive functioning.”

Researchers have also found that people who had conversations within the last three days were a bit more protected from cognitive issues during long lockdown.

Other studies are looking at how people’s options are limited in COVID and have pointed to the importance of having a bit of variation and exercise every day.

“From a memory point of view, if you are able to exercise outside the house, vary those exercise paths from day to day to just to allow a different context for your brain to encode those different days, if you want to be able to remember what you did from day to day a bit better,” Prof. Hayes said.

Variations on exercises and activities in your house or apartment will also help you avoid the memory fog.

Prof. Hayes said there is a close connection between good cognitive ability and physical activity.

“So keeping up regular exercise is good to try and keeping our memory and decision making in shape as much as you can during lockdown," he said.  “There’s some evidence that even if you are really restricted – even doing something like playing Exergames (online exercise games) where you watch a screen and jump around, that does show some benefits. The nice thing is that you can play with your family and so there’s a social dimension as well.”

Online yoga and dancing were things that people reported as part of their activity which, he said, seemed to have a beneficial effect on cognition.

“While there hasn’t been time to conduct research on the long term effects of lockdowns on memory, the evidence so far shows that as restrictions are eased, these cognitive issues should improve,” he said.

Unions back new research on offshore wind energy developments by Blue Economy CRC

UNIONS have urged Federal and State Governments to take immediate steps to support the development of an offshore wind industry following the release of groundbreaking research highlighting the scale of the untapped resource and its potential to create jobs for workers in fossil fuel industries.

The Offshore Wind Energy in Australia report found the nation has high-quality, abundant offshore wind resources close to existing transmission infrastructure, including promising locations near areas with large industrial loads, such as Port Kembla, Newcastle, Gladstone, and south of Perth. 

Produced by the Blue Economy Cooperative Research Centre, which brought together expertise from the CSIRO, UTS Institute for Sustainable Futures, industry, and trade unions, the research not only offers detailed analysis of the industry’s potential benefits, but outlines the necessary regulatory reforms.   

It found an offshore wind industry, with local manufacturing of components, could support up to 8000 jobs a year, providing a transition for workers currently employed in the offshore oil and gas industries, along with onshore workers in fossil fuel industries. 

It also revealed that offshore wind would contribute to the grid by delivering a more diverse electricity supply that compliments other renewable energy sources, providing reliable power when solar and onshore wind is unavailable, along with delivering high capacity factors and large scale generation.

Energy, maritime, and manufacturing unions have urged Federal and State governments to immediately act on the report’s findings, including by: establishing a national regulatory regime for the development of offshore renewable energy; incorporating offshore wind into energy planning; supporting the development of local supply chain capacity to maximise community benefits; and recognising offshore wind as a strategic resource for innovation and commercialisation funding.

“We know that a net zero emission, renewable energy-powered economy is necessary to limit the worst impacts of climate change," Maritime Union of Australia national secretary Paddy Crumlin said.

“Australia has highly skilled seafarers and offshore oil and gas workers capable of constructing offshore wind projects.

“The development of an offshore wind industry would provide the opportunity for these workers to transition into the important work of delivering Australia’s clean energy future. Offshore wind requires many of the skills that workers in fossil fuel industries have and can be built in places where workers have those skills, such as Newcastle, Port Kembla, Gippsland and Gladstone.

“The Federal Government needs to open its eyes to the enormous renewable energy resources off our coast and ensure that we have a regulatory framework that is robust and fit for purpose, and that federal agencies are playing their role in planning this industry of the future.”

Electrical Trades Union (ETU) national secretary Allen Hicks said, “Offshore wind farms have the potential to generate clean, cheap, reliable power that is close to existing electricity transmission infrastructure, large industrial users, and major population centres.

“These projects are vital to efforts to reduce Australia’s carbon emissions, but we need to ensure they come with jobs that offer equivalent security, wages and investment in education and training.

“Without a national plan for zero emissions and a just transition, the Morrison Government is just making it harder for many essential workers and communities in the fossil fuel industries to make the inevitable shift to the renewable energy sector.

“We should respect and reward the workers in fossil fuel industries that have powered Australia for generations by supporting them as they make the much-needed transition to renewable industry jobs.”

AMWU NSW and ACT secretary Cory Wright said, “With the scale of offshore wind resources found by this research, it is clear an offshore wind industry could play a significant role in creating jobs in regions like the Hunter and the Illawarra.

“Government should ensure we manufacture the components using local steel and give workers the training they need to move into this new industry," Mr Wright said.

“By actively ensuring towers and turbines are produced locally, the environmental benefits would be amplified by delivering economic and social outcomes.”

The Offshore Wind Energy in Australia report:



Gartner: Get used to work-from-home … but make it work better

By Leon Gettler >>

COMPANIES managing their remote workers need to stop monitoring them and they have to develop policies for remote working, according to leading global consultancy Gartner.

Brian Westfall, Gartner’s principal content analyst said his firm’s Capterra survey found that Australian workers did not like being monitored when they were working remotely.

“When it comes to productivity, what we found through our survey was that no, employees say monitoring has no effect on how productive they are on any given day,” Mr Westfall told Talking Business.

“The first problem is that monitoring productivity is really difficult. If it’s a very simple task, say you are someone who assembles boxes, and that’s all you do all day, you measure how many boxes they assembled and there’s your productivity.

“But the second you add any single wrinkle of complexity – they have meetings, they do multiple tasks, they do more creative work, then companies use a proxy, how much time someone spent doing something and just because someone spent more time doing something, it doesn’t necessarily mean they add more value to the business, as anyone who has been in a meeting that lasted too long will tell you.

“The second problem is it creates an aura of distrust,” Mr Westfall said.  

“For those two reasons, I think there is a very limited path to success with monitoring productivity.”


Mr Westfall said monitoring does have some benefits in areas like reducing harassment and theft but it did not provide value for measuring productivity.

The survey also found that Australian workers took well to working remotely. About 43 percent transitioned to working remotely during COVID and of those, 87 percent said they would like to continue working remotely when COVID is over.

“It’s out of the box. Companies can’t put it back into the box,” Mr Westfall said. “They need to adapt some sort of remote work policy and have some flexibility there, or they are going to lose all those workers to those companies that do all for that flexibility.”

Policies would have to specify why the company is monitoring employees. Remote working policies would also have to tackle issues like burn-out as the Capterra survey found employees working remotely were more susceptible to burnout with the blurring of work-life balance lines.

Polices would also have to address perks and benefits to ensure the perks and benefits are equitable for their remote workforce.

He said a lot of companies are not ready for this.

“I think what a lot of companies did when COVID hit was they sent employees home and figured it out as they went, but obviously realising that when this thing is over, employees are going to want to stay at home to some extent,” Mr Westfall said. “So those flexible, makeshift remote work policies that we saw a lot of businesses implement last year, they need a lot of work to become permanent, that work long term, that are scalable with hiring and that’s the real challenge for businesses right now.”


Mr Westfall said this adaption would also open the door for companies to hire fully remote workers.

“When you hire fully remote workers, that expands your network for talent considerably,” he said.

“All of a sudden, you don’t have to hire people within driving distance to your office. You can hire anyone around the country.

“You can hire anyone from around the world so, for recruiting, the opportunities are limitless there.”

At the same time, however, the Capterra survey found that about one in five workers said they were less productive working remotely, which means companies should not have a one-size-fits-all approach to remote work policies. It needs to be flexible for all workers.  

“Employees are different, they have different work-life situations,” Mr Westfall said.

“Some are working parents, some are by themselves, some get more done at night, some get more done in the morning, some people rely more on collaboration and being around other people in an office, some are more solo workers.”

Hear the complete interview and catch up with other topical business news on Leon Gettler’s Talking Business podcast, released every Friday at



Small business sector shows resilience in COVID crisis: Ombudsman report

AUSTRALIAN small businesses have shown they can be resilient and agile in the face of extremely challenging conditions, according to Australian Small Business and Family Enterprise Ombudsman Kate Carnell’s new Small Business Counts report.

The report, released by Ms Carnell this month, provides a statistical overview of small business performance in Australia, using the latest available data from the Australian Bureau of Statistics (ABS) and other trusted sources. 

A feature of this year’s report is a dedicated chapter regarding COVID-19, which reveals 40 percent of small businesses changed the way they provided products and services in response to the crisis.

“2020 has been a year like no other and certainly the toughest Australia’s 2.3 million small businesses have ever experienced,” Ms Carnell said.

“Natural disasters such as catastrophic bushfires at the beginning of the year were followed by a global pandemic, during which necessary government-imposed restrictions forced many small businesses to close their doors -- some for months on end.

“While the true toll this year has taken on small businesses -- including the mental health impact -- won’t be known for some time, our Small Business Counts report shows that many small businesses have pivoted their operations to adapt to the rapidly changing conditions. 

“According to ABS data, of the 40 percent of businesses that made changes to their service or product delivery, 20 percent indicated those changes will stay in place," Ms Carnell said.

“It’s been inspiring to hear the stories of small businesses that made a decade’s worth of change in a matter of days and managed to keep their business afloat.

“Of course there are those small businesses in industries such as tourism and the arts that have been decimated by this crisis.

“While a range of measures taken by the government and the banks have cushioned the blow for small businesses and the economy, our report provides figures that offer some insights about the true state of play and what’s to come," she said. 

“CreditorWatch data cited in our report, shows payment times have deteriorated this year. In October, small businesses were being paid an average of 31 days late, compared with13 days late in October 2019. This ongoing problem is having a devastating impact on small businesses.

“It’s more important than ever to remember that although Small Business Counts is a statistical report, behind every number is a person.

“Small businesses are the engine room of the Australian economy, but they are also hard-working people who have had to overcome huge obstacles in 2020 and our report shows why their recovery matters to all of us.”

Small Business Counts report (PDF 2MB)


Ken finds the fun in failure – fast and often

REVIEW  By Mike Sullivan >>

AS SUCCESS guides go, this one is a complete failure. If you follow its writer, Ken Williams’ philosophy, that means it can fail you, in fact, all the way to success.

One of the great business improvement clichés of our time is to ‘fail fast’. Tech companies and innovators apparently thrive on this philosophy – or, occasionally, they just fail completely – but Ken Williams adds large grains of salt to this saying through his rollicking treatise, How to fail fantastically.

He calls failure a “critical step to success” and calculates with lashings of dodgy mathematics how successive failures add up to greater likelihood of success. So Ken is not fatalistic, he’s just ‘failistic’.

He almost destroys his argument by backing it up with some pretty good examples of fail-ers who were hardly failures.

Like Thomas Edison: “I have not failed. I have found 9,999 ways that do not work ...”

And author JK Rowling, whose original Harry Potter novel was rejected by 12 different publishers before the next fool took it on. 

Not to mention that massive basketball failure, Michael Jordan, who laments failing to hit the game-winning shot 28 times and missing more than 9000 shots overall across his failed career of more than 300 game losses.

“What a loser!” Ken writes. “However Jordan, Rowling and Edison each viewed failures as stepping stones towards success. Idiots!”

For once, this is a book that does deliver on its media release. And I quote:

“Peppered with amusing illustrations and quotations throughout, the guide offers 11 steps to failure (well, step 6 is a bit dodgy, and 8 is a tad lazy while step 4 is a doozy!) that reveal the true value of failure.

“He says you can’t afford NOT to fail and that failure is a critical step to success. If you don’t know how to fail, you’ll never be successful.

“Failures for Williams began at an early age where he was the class clown and left school at 15. Over the past 35 years he has chased a life that he is not sure exists.

“He has had myriad jobs and careers including a pirate, a brewery worker, a chef, a motel manager, a children's entertainer, a nutritionist, a sales rep and a copywriter. He has created and run several of his own businesses in numerous industries all with varying degrees of success.

“None of them lasted the distance, a situation for which Williams takes full ownership. ‘I either made the wrong calls, lost interest, did things half-arsed and got all my business expertise from all the wrong people. But I'm still here, ready to go again. I love life and I wouldn't change a thing. There are so many great character-building lessons to learn from failure.’ ”

Williams  even includes a mini-guide, at the end, on how to have your book manuscript rejected. I found that to be a waste of paper, because I’ve had all his pointers well covered for many years, all by myself.

Ken eventually fesses up: “Of course I am aware that by reading this book, some folks may perceive it as a self-help guide simply by flipping everything I say. And, hey, if that floats your boat, you have my blessing. However, I won’t be held responsible if any success eventuates.”

Great, Ken, wriggle your way out of any semblance of being aligned with success, if you insist. 

How to fail fantastically delivers an Epic Fail if, after reading it, you still take his title literally.

I guess mathematically that would mean Ken, in failing to fail, has probably succeeded.

Good on you Ken, for a mind-twisting pep talk that has its share of laugh-out-loud moments.  

Business leaders taking themselves too seriously should buy this book. It’s far cheaper than a complicit psycho-therapist session– and each successive reading of it is free. Mathematics can be a beautiful thing.


About Ken Williams

Humourist and writer Ken Williams also claims to be the author of two previous works, The Sound of Crickets - My Life as a Comedian and How to Get Your Book Rejected. More accurately, he runs a rollicking podcast, Reading with a chance of Tacos, in which he chats with a prominent member of the children's book industry – from authors and illustrators, to publishers and book sellers – with tips and information on writing books for children. He also failed to fail with his illustrated book Annabel’s Chewy Gooey Birthday, which was short-listed for the Speech Pathology Australia Book of the Year Awards in 2015.

How to fail fantastically is available from leading bookstores (distributed by Woodslane) and Ken hopes you will pay $19.95.


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