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How to resolve AdBlock issue? Ford Dealer Network bounces ahead with major Basketball Australia partnership
THE FORD Dealer Network has reaffirmed its commitment to Australian basketball with Basketball Australia confirming an extension to its major partnership at an event on the Gold Coast.
The partnership extension was celebrated alongside Boomers stars Jack White and Xavier Cooks, Basketball Australia chief executive officer Matt Scriven, and Ford Dealer Network representatives.
Mr Scriven said Ford and Basketball Australia remained united in their commitment to driving the future of basketball, with the renewal marking a continuation of a shared vision that champions excellence “from the grassroots to the global stage”.
“We’ve developed a powerful collaboration with Ford Dealers, and we’re thrilled to be continuing this journey together,” Mr Scriven said. 
“Our organisations share a deep understanding of basketball’s importance to Australian communities and its potential to grow even further. I want to thank the team at Ford for the role they’ve played over the past two years and for the passion and belief they bring to our shared mission.”
Ford Dealer Network’s Cameron McLeish said the partnership played a key role in helping forge closer community connections.
“We really believe that sport has an amazing way of bringing people and communities together, so we’re really proud to be working with Ford and Ford Dealer Network to continue the partnership with Basketball Australia,” Mr McLeish said.
“It lets us connect with fans from the ground up, while supporting Australia’s elite athletes and helping basketball grow even bigger in Australia. We're genuinely excited to continue working with Basketball Australia, and proud to be part of the team.”
Ford Dealer Network first joined forces with Basketball Australia in 2023, becoming a major partner of both the Seven Consulting Opals and the Boomers.
The partnership has since expanded year-on-year, with Ford becoming the naming rights partner of Ford Aussie Hoops, Australia’s national junior basketball program, and in 2024 extending their support to the national wheelchair teams – the Rollers and Gliders.
Ford’s renewed commitment to Australian basketball now also includes support across all under-age national championship events and ensuring coverage across the entire development pathway, in addition to Australia’s elite Olympic and Paralympic teams.
Ford’s partnership with Basketball Australia is part of the Dealer Network’s wider commitment to supporting local communities across Australia, with $10 million now invested in the last two years.
During this time, more than 200 local basketball clubs and associations have directly benefited from Ford Dealer engagement across a range of programs and initiatives.
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