New Zealand Rugby’s digital transformation kicked on by SAP

NEW ZEALAND Rugby (NZR) has announced a major multi-year partnership with SAP to power and accelerate the rugby union’s digital transformation across all areas of its business.

SAP, which is NZR’s first major technology partner, becomes an Official Premium Global Partner, Official Technology Partner and the Official Cloud Software Partner to the Teams in Black, including the All Blacks and Black Ferns.

The two organisations will collaborate to identify and implement innovative ‘cloud’ solutions from SAP and connect data across key areas of the business to provide a competitive advantage on and off the field for the ‘teams in black’ and NZR’s wider rugby ecosystem.

The partnership will see NZR leverage SAP solutions and co-innovate across four key areas including creating an integrated management system to run and enhance its operations; elevating the fan experience; enabling the organisation’s sustainability goals; and exploring how the use of data and solutions can support team performance. 

“NZR is undertaking a large digital transformation which really needs the support and expertise of a global technology organisation to help us achieve our vision of becoming the most technologically advanced rugby union in the world,” NZR chief information and technology officer, Angela Nash said.

“SAP is at the forefront of digital enablement globally and have the tools to help us build a team of experts that not only share our vision but are world class in their skills and capabilities.

“It is great to have them on board as our first technology partner, working with NZR across all key platforms to review, enhance and enable us to provide technology systems that ensure we are the best both on and off the field,” Ms Nash said.

SAP executive board member for customer success, Scott Russell said, “New Zealand Rugby has set an ambitious goal of becoming the most technologically advanced rugby union in the world. As the organisation’s first-ever technology partner, SAP can help NZR meet this goal by driving digital transformation across all areas of the business and introducing game-changing technologies that will help NZR teams run at their best – and win.”

SAP and NZR will also place emphasis on developing additional programs and initiatives that promote and celebrate diversity and inclusion.

Through the partnership, SAP will receive various rights and benefits including branding and signage in-stadium and on-field for NZR managed matches, branding across all digital platforms, player appearances and exclusive team and player experiences.

NZR’s Teams in Black are the All Blacks, Black Ferns, All Blacks Sevens, Black Ferns Sevens, Māori All Blacks, All Blacks XV and All Blacks Under-20.


        Organisational Operations: Using a digital hub of SAP solutions to create interconnected systems will allow NZR to leverage the power of its off-field systems and data to better support on-field teams.

        Team Performance: By implementing SAP SuccessFactors and establishing a single source of HR data, NZR intends to elevate the employee experience and empower employees to achieve their full potential.

        Fan Experience: Create new ways to connect and engage with NZR’s local and global fan base while also tapping into new technologies and platforms that enable fans to get closer to their favourite teams and players. 

        Sustainability: Leverage digital solutions and capabilities that enable NZR to holistically manage its sustainability performance, while supporting NZR’s broader Environmental, Social and Corporate Governance (ESG) Strategy where needed.



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