Mumbrella Asia Travel Marketing Summit

Earlybird tickets on sale now

Asia’s top conference for
travel marketers returns

 
The Mumbrella Asia Travel Marketing Summit is back in Singapore on May 7, with some of the industry’s biggest names coming together to discuss the challenges and opportunities ahead.
 
 
They include international speakers like Cathay Pacific’s General Manager of Brand, Insights and Marketing Communications Edward Bell – talking about why the airline decided it was time to review its agencies after 25 years of marketing stability. Changi Group Senior Vice President of Corporate and Marketing Communications Ivan Tan will also take to the stage to reveal the marketing secrets behind the world’s best airport.
 
 
Other expert speakers from Facebook, Japan Airlines, Expedia, Klook, Skyscanner, R3, TripZilla, Nielsen, Travel Daily, Sofitel, Luxury Escapes, Quintessentially, TripAdvisor and more are also secured for May 7.
 
BOOK YOUR TICKET EARLY
CHECK OUT THE PROGRAM
 
 
EDWARD BELL
General Manager of Brand, Insights & Marketing Communications
 
 

International Speaker: Cathay Pacific Repositioning a Global Brand After 25 Years of Marketing Stability

 

In 2018, the Hong Kong-based global airline Cathay Pacific switched agencies after 25 years with McCann – in order to bring in some “fresh thinking” from Publicis and VCCP. Hear from the man behind this bold decision, as he outlines why it was necessary, the lessons learned and the outcomes so far.

 

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IVAN TAN
Group Senior Vice President of Corporate & Marketing Communications
 
 

The World’s Best Airport:
Behind the Curtain of Marketing and Communications at Changi

 

Consistently voted the world’s best airport, plus with new developments underway including terminal four and the Jewel ‘lifestyle destination’, Changi is a marcoms dream. But the path to success has been long and winding. This session is your opportunity to hear about the many ups and downs along the way, and ask your own burning questions during the Q&A. 

 

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Do Influencers Really Have Influence and, if so,
Which Ones Are Worth Your Ad Dollars?

 

Influencers have become a polarising topic, following incidents of fraud and fakery. But are there positive stories to be told from brands which have seen the benefits of using influencer campaigns? This discussion will leave you with tips on where to put your ad dollars to get maximum bang for the buck.

 

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AKIRA
MITSUMASU
VP Products, Services & Planning
Japan Airlines
BRYAN
CHOO
Managing
Director
TheSmartLocal
XIN LIN
KHAW
Influencer
 
EVANGELINE
LEONG
Director
 
Kobe Global Technologies
WESLEY
GUNTER
PR Director
Right Hook Communications
NEIL
STEWART
APAC Head of Agency
Facebook
 
 
VIEW THE PROGRAM ONLINE NOW
 

EARLYBIRD TICKETS JUST $299

EARLYBIRD INDIVIDUAL TICKET
 $399 
$299
Earlybird Rate

Save $100 off the price of a standard ticket if purchased by March 26.
BUY NOW
 
EARLYBIRD 5 FOR 4 TICKET
 $299 
$239
Group Rate

Purchase​ five earlybird tickets ​together ​by March 26 and get one ticket completely FREE.
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NEED TO KNOW

Tuesday,  May 7

One Farrer Hotel Singapore

Earlybird deadline: March 26
BOOK YOUR SEAT NOW
 
SPONSOR
Mumbrella Asia | The Working Capitol, 1 Keong Saik Rd, Singapore 089109
 
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Event Properties

Event Date 07/05/2019
Event End Date 07/05/2019
Location
One Farrer Hotel Singapore
1 Farrer Park Station Rd, Singapore 217562
One Farrer Hotel Singapore
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