Mumbrella Sports Marketing Summit - Postponed
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Learn how to hit home runs
with sports marketing
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Mumbrella’s Sports Marketing Summit is returning on July 2 to tackle the biggest opportunities, challenges and trends the industry is facing both on and off the court. Whether it is new platforms, new sports, new brands or new strategies, Mumbrella’s Sports Marketing Summit will cover it all.
Hear from Cricket Australia’s Karina Keisler in a tell all session which will reveal how the brand managed to rebuild its reputation after the infamous ball-tampering scandal and how the governing body used an integrated approach to brand. Go behind the scenes of the scandal to see how Cricket Australia overcame its brand crisis.
Plus, learn from the NRL’s head of marketing, Peter Jarmain, as he explores how live sports games can compete with other mainstream entertainment.
Give your marketing the right training and grab your early bird tickets now. |
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KARINA KEISLER
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Executive General Manager, Communications & Stakeholder Engagement, Cricket Australia
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It’s Just Not Cricket:
Rebuilding After Crisis
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After 2018's infamous ball-tampering scandal, Cricket Australia endured a reputation crisis that dragged through the press for weeks. Two years on, a new-look leadership team has led a brand and organisational renaissance. An integrated marketing and communications strategy has helped rebuild the brand and restored Australia’s interest and trust in cricket.
How exactly did they do it and what went on behind the scenes to overcome cricket’s brand crisis? Find out in this session.
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Read more...
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PETER JARMAIN
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Head of Marketing & Brand, NRL
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Case Study: Experience, Events and Effectiveness – How the NRL Nailed its Live Game
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How can sporting events compete with mainstream entertainment? Sports events are having to fight harder to get the attention of fans and convert them to ticket holders. But how can live sports events become an experience with more to offer than a game?
In this session NRL’s head of marketing and brand, Peter Jarmain, will lift the lid on how to curate more immersive live experiences.
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Read more...
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Brands and agencies in attendance last year
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SCORE YOUR EARLY BIRD TICKETS
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| EARLY BIRD INDIVIDUAL TICKET |
| $695 |
| $595+GST |
Early bird Rate
Save $100 off the price of a standard ticket if purchased by May 21. |
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| EARLY BIRD 5 FOR 4 TICKET |
| $595 |
| $476+GST |
Group Early bird Discount
Purchase five early bird tickets together by May 21 and get one ticket completely FREE. |
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NEED TO KNOW
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Thursday, July 2
The Four Seasons Hotel Sydney
The early bird discount
expires on May 21 |
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Mumbrella | Level 2, 99 Walker Street North Sydney
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Event Properties
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Event Date
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02/06/2020 |
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Event End Date
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02/06/2020 |
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Location
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Four Seasons Hotel Sydney
199 George St, The Rocks NSW 2000, Australia
Four Seasons Hotel Sydney
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