Mumbrella Finance Marketing Virtual Summit

Ticket prices start from just $55 - lock yours in now

New speakers and bonus
sessions announced

 
The Mumbrella Finance Marketing Virtual Summit on September 23 has expanded its speaker list and session schedule. But that’s not all: the summit now includes additional bonus sessions, streaming on September 24 exclusively on Mumbrella Pro.

Hardhat’s Co-Founder Dan Monheit puts the spotlight on consumer behaviour to examine the way biases can affect how people engage - or disengage - with financial entities. Meanwhile, KPMG’s Sudeep Gohil, Carmen Bekker and Benjamin Kilpatrick will co-present a session that examines the new type of financial customer.

There is no greater opportunity to gain the insight and knowledge you’ll need for the years ahead. Don’t miss out. Secure your ticket for as little as $55 today.
 
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Every ticket sold includes a one month free subscription to Mumbrella Pro, where you can also view bonus sessions from Mumbrella's Finance Marketing Virtual Summit.

 
 
DAN MONHEIT
Co-Founder & Strategy Director, Hardhat
 
 

Behaviour Change (Or Not?) in 2020

 

Our brains operate somewhere between reason and random and the field of behavioural economics helps us understand why. 

Explore how deep-seated biases shape the way people develop trust, preference and purchasing habits - even in a field as seemingly pragmatic as finance. What must brands do to create better ads in a 'post lockdown' world? Find out in this session. 

 

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Customer and the New Reality: Anticipating Future Implications and Harnessing the Catalyst for Change

 

A new type of customer is emerging. One that behaves differently, has changed expectations and defines value differently. All of which have long-term implications for the community and for businesses. 

In this session Carmen Bekker, Sudeep Gohil and Benjamin Kilpatrick from KPMG will share global research findings and lead a discussion around how Financial Services businesses can lean in to the changes.

 

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CARMEN
BEKKER
Partner, Customer, Brand & Marketing Advisory, KPMG
 
 
SUDEEP
GOHIL
Partner, Head of Brand Strategy, KPMG
 
 
BENJAMIN
KILPATRICK
Director, Customer, Brand & Marketing Advisory, KPMG
 
 
 
 

How to Successfully Use Content to Drive Momentum

 

A recent survey highlighted that 47% of millennials indicated they were more likely to engage and trust a financial services company based on the useful content they provided.
 

In an age where e-commerce is booming, trust and consumer confidence is fragmented and the ability to sell through bricks and mortar experiences is limited, what role can content play in helping financial institutions highlight the human side of their work? Get top insights from the brightest minds around. Stay tuned for further panel announcements.

 

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JESSICA PARRY
Head of Branded Content,
Nine
 
 
TOBY BOON
Director of Insights, Strategy and Effectiveness, Powered by Nine
 
 
 
 

Recap on some of the headliners...

JAMES
GOODWIN
Chief Marketing Officer, 
Wisr
MELODY
TOWNSEND
General Manager – Brand & Marketing,
ME Bank
KATH
BLACKHAM
Founder & CEO, 
Versa
 
MANU
DUBEY
Head of Digital, 
BankVic
 
SARAH
BATESON
General Manager Marketing, Bendigo & Adelaide Bank
NIGEL
ROBERTS
Co-Founder & Strategy Lead, Yell Creative
HEATHER
MCGOVERN
GM Digital & Marketing,
MyState Bank
NICK
CLEAVER
CEO,
303 MullenLowe
 
 
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Event Properties

Event Date 23/09/2020
Event End Date 23/09/2020
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