Mumbrella Automotive Virtual Summit 2020
| Virtual tickets available from $55 +GST |
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Is the future of mobility now?
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Mark Harland is one of automotive's best known marketers, having spent a significant amount of time leading the charge for Holden. Now with AGL, it's not the usual move for an automotive marketer. But it is an example of the varied direction automotive is travelling in. For years the future of mobility has been a big talking point - from ride shares to EVs, personal vehicles for individuals to car shares. But has the future been accelerated to become the present?
Harland will lead a group of industry experts in a deep discussion about mobility and where it is at in Australia, with JET Charge CEO Tim Washington the first to be confirmed.
An additional day of sessions has also been announced, with MINI's head of marketing speaking in the first session on the new day. This is a summit that is not to be missed if you work in or around automotive marketing - book your tickets now from $55 +GST. |
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Is the Future of Mobility Really the Now?
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The automotive industry was already going through a significant shift, even before COVID-19 hit. The latter has only served to accelerate change. But just how fast has that acceleration been? Tune in to this session to uncover whether the future is now or if we have to think differently about what is associated with this commonly used term.
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MARK HARLAND
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EV Subscriptions,
AGL
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TIM WASHINGTON
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CEO,
JET Charge
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PLUS: Unlock free bonus content on Mumbrella Pro after the summit...
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New Channels, More Business. How MINI
Leveraged Positivity to Sell Cars
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In this session, Alex McLean, Head of Marketing for MINI AU/NZ and Lucio Ribeiro from Lucio.AI and Tik My Day explain the "how" and the "why" MINI became the first automotive company to use TikTok to promote the launch of MINI's EV range.
The duo will review the results, and the decision to use the platform with application of data-driven segmentation and targeting, plus how the brand took advantage of eSOV and positivity to talk to the next generation of car buyers.
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ALEX MCLEAN
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Head of Marketing,
MINI AU/NZ
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LUCIO RIBEIRO
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Founder,
Lucio.AI and Tik My Day
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A refresher on the incredible lineup...
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| MIKAELA CRIMMINS |
Planning Director,
Orchard
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KEVIN
GOULT |
Director of Marketing,
Hyundai
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DIANA
DI CECCO |
General Manager, Marketing ANZ,
GPC
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| KURT MCGUINESS |
| Public Relations & Brand Experience Manager, Volkswagen |
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DOUGLAS
TOY |
| Head of Marketing, DiDi |
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| CECILE THORNLEY |
Founder,
The Navigators |
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SAM
MCORIST |
| Director of Strategy, Destination |
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| WAYDE BULL |
Founder & Planning Director,
Principals |
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FREE MUMBRELLA PRO SUBSCRIPTION...
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Every ticket purchased unlocks a one-month free subscription to Mumbrella Pro worth $79 +GST (valid for new subscribers only)
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Lock your virtual tickets in today
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| INDIVIDUAL TICKET |
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| $79+GST |
The standard rate of an individual virtual ticket.
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Event Properties
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Event Date
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01/10/2020 |
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Event End Date
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01/10/2020 |
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Location
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Webinar
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PO Box 2144
MANSFIELD QLD 4122
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