We’re pleased to welcome Matthew Lawson, Global Head of Sales at Online Marketing Gurus, to the free seminar stage at the Franchising Expo in Brisbane.
With extensive experience in digital strategy and marketing performance, Matthew will explore one of the biggest shifts currently shaping business growth: how AI is transforming the way customers discover brands online.
In this insightful session, “AI and Digital Marketing for Franchisees,” Matthew will unpack how AI-powered platforms such as ChatGPT and Google’s evolving search experience are changing the digital landscape - and what franchisors and franchisees need to understand to remain visible and competitive.
Attendees will gain practical insights into Generative Engine Optimisation (GEO), the future of online discovery, and the digital marketing strategies businesses should be adapting as search behaviour continues to evolve.
If you want to stay ahead of the curve and understand how AI is shaping the future of marketing, this is a session you won’t want to miss.
Catch Matthew on stage at 3:45pm both Saturday and Sunday.