Mumbrella Automotive Marketing Summit

Headline Sponsor 

Refuelling the ideas tank for automotive marketers

Australia has one of the most competitive automotive industries in the world. From vehicle manufacturers to service centres, after-market accessories to insurance, there are hundreds of brands competing for consumer affection. Meanwhile, car ownership continues to increase. So how do you compete, gain relevance, grow marketshare and not fall victim to the competition? ​Mumbrella’s Automotive Marketing Summit will feature the biggest industry names, most creative marketing campaigns, cutting edge strategy ideas across PR, advertising and media​,​ and explore the challenges facing the automotive industry in​ detail. It’s the annual pit stop for automotive markets​.


If you have a great idea for a session, a fantastic case study, or a topic you believe is timely and interesting for the industry that you could present, submit it now for consideration. Mumbrella Automotive Marketing Summit’s call for session proposals is open until Thursday July 12, 2018.

How to Put Forward a Session Proposal

Professional and high-quality industry leaders delivered presentations that were relevant and thought provoking.

The auto category has a lot of complexity, unique features and is entering a period of significant change. It was great to bring the industry together to start a dialogue focused on auto marketing and the shared challenges everyone is facing.

It really was the first of its kind and was a place for advertising agencies, marketing managers and dealer principals to come together and discuss the complexities we face with automotive marketing now and in the future.

The event starkly highlighted the numerous challenges facing the industry. It provided excellent examples of companies that are embracing and adapting to change in order to survive the future.

It is one of the best marketing days I have experienced... the takeaway value was tremendous.


How to Stop Traffic When You’re Selling a Necessity
Driving into the Future: Marketing Autonomous Vehicles
Utilitarian Edge: How Mercedes-Benz Vans Became Cool
Digital Drive: Experimentation, Optimisation and the Auto Industry


Event Properties

Event Date 09/08/2018
Event End Date 09/08/2018
Sofitel Sydney Wentworth
61-101 Phillip St, Sydney NSW 2000, Australia NULL Sydney
Sofitel Sydney Wentworth
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