Mumbrella Finance Marketing Summit 2021
Discover a wealth of finance
marketing knowledge
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The first speakers for the 2021 Mumbrella Finance Marketing Summit have been announced. Returning as a live event in Sydney on October 7, be there as senior leaders from Westpac Group, DDB, Versa and XXVI take to the stage to examine key issues surrounding the finance industry.
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From exploring campaign case studies to engaging with customer empathy and emotion, discover how you can take your marketing across banking, insurance and payment services to the next level.
Get your early bird tickets now and save $200 - the Mumbrella Finance Marketing Summit is a day you can’t afford to miss.
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KATH BLACKHAM
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Founder and CEO, VERSA
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Using Technology to Build Banking Empathy at Scale
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The finance industry has often missed the mark when providing customer service at scale. Research shows that customers who are emotionally connected to a brand are more likely to trust a message. If necessary steps are not taken to prioritise these customers, the finance industry risks dissatisfaction and ultimately reduced business.
Join this session as Kath Blackham examines voice recognition and conversational AI and how it could provide a scalable approach to customer empathy and emotional connection
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Read more...
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Facing Headwinds with Emotion: The Westpac Story
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The banking category continues to undergo incredible change, which has challenged Westpac to deeply consider how it connects with consumers on an emotional level. Putting the customer at the beginning of marketing and business processes has redefined the role Westpac plays in Australian lives.
Don't miss this session and hear about Westpac's four-year marketing journey that has seen the bank overhaul everything from external comms to the language of bank tellers, invest in an entirely new customer experience and launch a significant brand refresh.
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Read more...
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JENNY MELHUISH
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Head of Brand, Advertising & Media,
Westpac Group
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FRAN CLAYTON
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Chief Strategy Officer,
DDB Sydney
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Unsexy Sells: Why Terms and Conditions
are the New Brand Battlefront
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Ts & Cs. The fine print. Legal. Long consigned to the wastelands of corporate communications, they’ve been ignored in equal measure by companies and their customers. So how long can the brands who continue this lazy approach to a critical consumer touchpoint survive?
In this presentation, get first class insights into what brands can do to design and communicate terms and conditions that have a positive impact on customers and clients.
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Read more...
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HAMISH CARGILL
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Director,
XXVI
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DAN BRADLEY
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Director,
AlphaLab
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EARLY BIRD INDIVIDUAL TICKET
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$695
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$495+GST
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Early Bird Rate
Save $200 off the price of a standard ticket if purchased by August 27.
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EARLY BIRD 5 FOR 4 TICKET
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$495
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$396+GST
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Group Early Bird Discount
Purchase five early bird tickets by August 27 and get one ticket completely FREE.
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NEED TO KNOW
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Event Date:
Thursday, October 7, 2021
Location:
Four Seasons Hotel Sydney
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Mumbrella | Level 2, 99 Walker Street, North Sydney, 2060
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Event Properties
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Event Date
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07/10/2021 |
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Event End Date
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07/10/2021 |
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Location
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Four Seasons Hotel Sydney
199 George St, Sydney NSW 2000, Australia
Four Seasons Hotel Sydney
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