| |
New speakers have been added to the program line-up for Mumbrella's MSIX, including award-winning academic experts in advertising pre-testing and brand communications research.
The science is in, and the age old argument for making the logo bigger has been won by the client according to Professor Karen Nelson-Field PhD, a globally acclaimed researcher in media science. She will be discussing her work on how to optimise branding communications, and the impact it has on creativity.
To kick off our panel debate on advertising pre-testing will be Professor Rachel Kennedy - Director (Product Development), Ehrenberg-Bass Institute for Marketing Science and a regular advisor to some of the world's biggest advertisers. Rachel will set the scene with a presentation on what the science tells us about pre-testing, and her comments will be used as input for a hotly contested debate that welcomes audience participation.
This year's MSIX will also offer you an unusual and experimental way to get involved. All you need to do is write down a suggested topic synopsis when you arrive on the day and put it on the 'Ideas Wall'. After an audience vote, the three delegates will be chosen to speak on their proposed topic. It could be anything from a case study, to how your organisation is embracing marketing sciences more, to a fundamental question you just want answered and discussed in a break-out forum.
Earlybird tickets will save you $100 - grab yours today. |
|
|
Debtset – Bailiff-Sheriff Aust MEMBER Login
