The media and marketing industry has faced massive upheaval in 2020. While the majority of players have tackled fiscal uncertainty and a revolution in the way they work, each sector has been met with its own set of unique challenges.

Mumbrella’s brand new webinar series 'Market Review' will take a fortnightly deep dive into various industry sectors, examining the specific challenges brands and businesses have faced since the beginning of the year and how they have reshaped their strategy. 
 

First up is M&C Saatchi's webinar in two weeks' time featuring Monique Macleod, Chief Marketing Officer at Commonwealth Bank, Luke Waldren, Executive General Manager of Marketing at TAB and Susan Coghill, Chief Marketing Officer for Tourism Australia. Register your free place now.

Thursday, September 24th 2020 - 3:00 PM (AEST)

M&C Saatchi have worked with some of Australia’s largest brands as they embark on the road to recovery. Following much discussion around how brands and businesses have pivoted their strategy during COVID-19, this session will reveal detailed, by-sector insights into how these brands have managed to unlock customer value during a challenging period. 

Subscribe to this webinar to hear industry leaders discuss changing strategy during COVID-19 and how the right marketing has helped steer their businesses to overcome obstacles during a tumultuous period for the industry.

The five core tenants of active brand recovery to be explored are:

• Resolve

• Reconnect

• Reinvent

• Reskill

• Reignite

REGISTER FOR FREE HERE...