Tobacco company Philip Morris International is currently researching and investing in smoke-free products, and communicating this shift in direction is a job that throws up myriad challenges. Flying in from Switzerland, Marian will be giving the inside scoop on the comms strategies she will be using as PMI embark on their drastic change of direction.

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As we near the last year of the decade, has cybercrime redefined itself, what is best practice, and who should be leading the offensive when it comes to defending from cybercrime? Brian West will be flying in from Singapore and will be joined by Jenna Orme, GM of FleishmanHillard Australia, to go in-depth on how PR can and should get on the front foot of cybercrime.

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Content is becoming an essential capability of PR agencies, with an ever-increasing demand for faster turnaround times. While content is still king, the way in which agencies monetise, promote and produce content is rapidly changing. In this session, discover the importance of engaging emotional triggers, the shift to fast-craft production methods, the new rules of content amplification and more. 

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Before your calendars get hectic in the new year, be sure to get your entries squared away by December 21. It doesn't take long to enter - break the work down among your team, focus on the results and stats, and tell the story of your success.