Mumbrella Automotive Summit 2020

The crucial automotive summit at a critical time for the industry

Will your marketing strategy
be ready when the rubber
hits the road?

The automotive industry recently faced a significant blow with the demise of the iconic Holden brand. The recent past has been tough for the industry and the Mumbrella Automotive Marketing Summit in Melbourne on March 17 will tackle those issues as well as provide inspiration and guidance on your future marketing strategy.

Just announced is the full program, with Gumtree's Head of Motors and RACQ's General Manager, Marketing and Digital. Meanwhile, Principals have re-engineered their session on the back of the Holden news. You'll also get the inside track with speakers from Formula 1, Volkswagen, DiDi, Amazon Web Services, Mercedes-Benz Vans Australia and many more.

Don't delay, book your tickets now for March 17 and hear a program packed with the wisdom, trends and know-how you need to future proof your automotive marketing strategy.

VIEW FULL PROGRAM

RENEE
DAVIDSON

General Manager Marketing and Digital,
RACQ Group

FUTURE FOCUSED:

How RACQ is Getting its Head Around a Significantly Shifting Industry

To say the automotive industry is changing quickly is an understatement. This means nailing your brand's strategy, purpose and products or services is absolutely essential, while firmly focusing on the future. In this session, hear how the RACQ is approaching the challenges of change - focusing on banking, smart bus trials, electric chargers and more.

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RICHARD
DICELLO

Head of Motors,
Gumtree Cars

INDUSTRY-FIRST RESEARCH:

How can automotive retailers reconnect with consumers in 2020?

Brands need to make every connection count. However, this can be easier said than done when brands and consumers make and miss all sorts of connections during the path to purchase. This session will launch Gumtree's industry-first research piece, which brings to life the relationships between car dealers and their clients, and outlines buyer pain points, missed opportunities and areas for growth in 2020 to help accelerate your strategy.

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