CCIQ-Brisbane Business Hub Masterclass - Using Traditional Earned Media to share your Business Story

Thursday 23 June 2022 at 9am



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Join CCIQ’s masterclass 'Using traditional earned media to share your business story' to understand the seven news values and the importance of forming journalism contacts plus identifying your business story and what makes you newsworthy.

Earned media is free media and this masterclass will teach you how to access the power of traditional media as an immediate and long-term business asset. You’ll learn how to get a journalist’s attention and what to do when they call.

Hear from presenters with experience and insight from both journalism and corporate media perspectives on how to best use traditional earned media to benefit your business.


Event details:

Date: Thursday, 23 June

Time: 9:00am to 11:00am

Venue: Brisbane Business Hub

Address: Level 2, 155 Queen St, Brisbane


register here


The masterclass will cover:

  • The fundamentals of business news.
  • How to identify your businesses’ news angle.
  • How to use traditional media to deliver value to your business.
  • Tell your story and share it with local media in a way which benefits you and your business.

Learning outcomes:

  • News 101 – the inverted pyramid.
  • What reporters are looking for from you to help them tell their stories.
  • Knowing your audience - understanding who you are trying to reach and the best way to target them.
  • The difference between advertising and news.
  • What to do when a journalist calls – top tips for radio and television interviews.

register here


Masterclass speakers:


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Rebecca Archer


Journalist and Media Trainer


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Emma Clarke


Media and Communications Advisor

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See more information on speakers and event here




About Brisbane Business Hub


Brisbane Business Hub is the place where Brisbane’s business community comes together. From free workshops, events and one-on-one mentoring with industry leaders to comfortable and convenient co-working spaces, it’s the central hub where you can learn new skills, grow your business and connect with like-minded professionals.











Event Properties

Event Date 23/06/2022
Event End Date 23/06/2022
Brisbane Business Hub
Level 2, 155 Queen Street Brisbane, QLD 4000
Brisbane Business Hub

Venue Information - Brisbane Business Hub

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