RE:Made - Retail Media Unmade


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Case studies from Chemist Warehouse, Lion and PepsiCo. Insights from Shopify, Criteo, Zitcha and more.

Plus Q&A with Australian retail media heavyweights. 

RE:Made, curated by the team at Unmade, offers senior decision makers across the marketing and media ecosystem the opportunity to learn how the biggest retail media networks in the world have built their offerings.

Hear case studies from companies successfully making inroads, and learn the pitfalls and potential in the space.

  • Chemist Warehouse, Criteo and Meiro present the case study showing how data is the secret sauce driving their success in retail media
  • Shopify, Lion, Sonder and Veridooh share their expertise on how to value retail media for buyers and sellers
  • International retail media evangelist Colin Lewis reveals the strategy powering the world’s biggest retail media networks, and for the first time on stage, the secrets of their success
  • Zitcha, Dentsu Creative, Hatched and Zoo Republic explore how to achieve creative cut-through in retail media  
  • IAB Australia unveil the results of their research into the State of the Retail Media Industry in Australia


  • Citrus, oOh!, Brandcrush and CTG offer a guide to business transformation for the sector
  • PwC offer insights into the building blocks of retail media growth
  • Q&A with the leaders of Cartology, News Corp, Coles 360 and Mercato answering your questions live

Be informed about the latest developments, trends, and best practices to ensure no matter where you are in your retail media journey you can make informed decisions about how best to capitalise on this powerful new sector.  

Leadership Q&A

A moderated panel discussion with some of the industry’s heavyweights, and an opportunity for audience questions.

Paul Brooks - General Manager, Coles 360 

Pippa Leary - Managing Director - Client Product, News Corp

Vanessa Robb, CEO, Mercato

Mike Tyquin - Managing Director, Cartology 

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International keynote:

Retail Media: How to Power Growth for Retailers and Brands 

Colin Lewis will reveal what Australian businesses can learn from the likes of Walmart, Kroger and other global retail media powerhouses.

What's new, and what's next for the sector?

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Chemist Warehouse case study 

Why first party data is at the core of retail media and underpins the full customer journey as we move towards realising the potential of omnichannel. 

Chemist WarehouseCriteo and Meiro reveal their approach to navigating walled gardens, data clean rooms and what marketers and retailers need to consider in developing their data strategy for retail media

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Leading The Charge: Transforming your organisation for long-term retail media success

  • Teresa Aprile, CEO and Co-founder, Brandcrush
  • Graham Christie, CEO and Co-founder Changing the Game,
  • Bel Harper, Executive Group Director of Product Strategy, oOh!media and
  • Adam Skinner, COO of CitrusAd

Discuss how to lead your organisation through retail media transformation.

More about the sessions 

Valuing Retail Media

Valuing retail media inventory: how to sell it, how to buy it, and the size of the prize

  • Creating 360 value - metrics and measurement across the full journey
  • Using AI and new methodologies to track behaviour and conversion
  • Verification - benchmarking value and establishing a return on investment

Hear from:

  • Jonathan Hopkins, Founding Partner, Sonder
  • Mo Moubayed, Co-CEO and Co-Founder, Veridooh
  • Clare Tsubono, Head of Media ANZ, Lion
  • Jasmine Workman, Head of Marketing ANZ, Shopify

See the full program.

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