Debtset – Bailiff-Sheriff Aust MEMBER Login
How to resolve AdBlock issue? Australia’s Vection Tech. rolls out ‘AI-XR tech stack’ across Omnicacom’s Italy projects
AUSTRALIAN extended reality (XR) start-up Vection Technologies has signed a $4 million deal with the Omnicacom Group to roll out its ‘tech stack’—known as IntegratedXR – across enterprise projects in Italy.
The three-year deal has set a record for Vection’s all-time monthly order intake and will see Omnicacom and Vection deliver advanced artificial intelligence (AI) models with immersive extended reality visualisation to finance, teleco, media, automotive, energy and utilities, public administration and healthcare customers across Italy.
Vection’s IntegratedXR system fuses advanced artificial intelligence models with immersive extended reality visualisation to provide decision-making and monitoring clarity. 
Vection’s solution set will embed predictive analytics and automated decision-making directly into clients’ core business processes. It aims to present complex, data-rich environments through immersive dashboards and interactive 3D models, giving operational teams real-time insights.
This system operates to include consulting, complete system integration, application management and end-to-end product-system-service design (PSSD), all anchored by Vection’s intellectual property portfolio.
“This $4m order confirms immediate demand for our AI-powered XR solutions,” Vection Technologies managing director Gianmarco Biagi said.
“Together with Omniacom, we will transform how enterprises visualise and act on data.”
Omniacom Group managing director Riccardo Piffer said, “Vection offers a broad suite of cutting-edge technologies that meaningfully expands our value proposition. This partnership enables us to guide clients through every stage of digital transformation – from strategic design to immersive deployment.”
Vection Technologies is listed on both the Australian Securities Exchange (ASX:VR1) and US over the counter markets (OTC:VCTNY).
The Omniacom Group, which is a combination of Omnia Comunicazioni SpA and Piemme Telecom Srl, has placed binding purchase orders worth $3,939,000 for the deployment of Vection’s AI-IntegratedXR technology stack across a wide variety of upcoming enterprise projects in Italy.
Mr Biagi said commitments would be delivered under a three-year framework that would schedule phased roll-outs and service milestones for Omniacom’s enterprise customers.
This new engagement strengthens Vection’s channel strategy in continental Europe through distributor-led sales, showcasing the rising demand for data-intensive AI-XR solutions.
ends