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Shirlaws develop business growth platform
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THE recent Shirlaws Conference on the Gold Coast was a demonstration of how scientific and strategic good business coaching has become.
At the October conference, titled Scaling Your Business: Creating Your Jump, Shirlaws coaches introduced methods and strategies for businesses to overcome common growth barriers identified by more than 20 years of Shirlaws research.
Through quantitative and qualitative research, both within its international network of companies and using external data, Shirlaws has identified distinct challenge points that all growing companies face.
Shirlaws Australia CEO, Tim Dwyer said the Australian conference focused on showing business leaders methods of clearly identifying those barriers – putting numbers to them – and then applying proven strategies to leap beyond those choke points.
Shirlaws Global CEO, Nic Rixon led most of the workshop sessions and demonstrated through UK and Australian case study examples how Shirlaws has been able to help companies orchestrate leaps of growth by applying this business development IP.
Many attendees were leadership teams of developing businesses, working on their plans throughout the conference, and Mr Rixon explained by example how to identify and create ‘jumps’ to new and more profitable stages.
He also took attendees through Shirlaws’ analysis of broader economic trends for the next decade and beyond, explaining strategies to overcome setbacks and accelerate off the back of short-term economic downturns.
“Technically, we know that businesses grow in ‘jumps’ and there are two phases to each cycle,” Mr Rixon said. “The first is the platform or infrastructure stage, when you are training staff, concentrating on sales and marketing and maximising today’s revenue.
“Then there is the growth or expansion stage when your capacity numbers really jump. This conference has been about showing people how to create jumps, manage your profit and equity uplift expectations and how jumping positively impacts an entrepreneur’s lifestyle and business enjoyment. That, at the end of the day, is what it’s all about.”
Mr Dwyer said more than 125 fast-growing business leaders and Shirlaws business coaches from around Australia and New Zealand gathered at the conference to challenge themselves and focus on better business development.
“Some of those at the conference are already Shirlaws clients, but not all of our clients come to the conference as they are all at different stages of development and may already be heavily engaged in a coaching-led growth program utilising our IP and systems,” Mr Dwyer said. “In fact, we have quite a few business leaders who come to our conferences each year and use what they learn to change their businesses for growth then engage a coach at a later stage, when they need them most.”
Mr Dwyer said Shirlaws had elevated the paradigm of business and entrepreneur coaching, using unique IP and experience in a mix of mentoring, knowledge, case studies, trusted connections, financial acumen and interpersonal support.
“These days, no-one expects a high performance athlete to achieve their goals without the right coaching – yet this is usually overlooked in business, which demands high performance management and intellect over a vastly greater period of time and with real-world consequences,” Mr Dwyer said.
“This is an evidence-based approach that Shirlaws is presenting to business leaders around the world and our client companies in Australia are really getting traction from it. And they love the business and personal success that it brings.”
Which is why Shirlaws’ branding line of ‘Love Enterprise’ continues to gain traction throughout Australia and internationally.
Shirlaws is an international portfolio of companies, including business coaching for private enterprises, founded in Australia by Darren Shirlaw, who developed their IP and methodology from many years of applying a funds management approach to assessing companies.
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