QUEENSLAND'S peak industry body for tourism, the Queensland Tourism Industry Council (QTIC), believes now is the time to seize upon major tourism opportunities to accelerate employment figures and business prosperity.

QTIC Chief Executive Daniel Gschwind said employment and investment in tourism will energise Queensland’s prosperity.

“Tourism contributes $23 billion to the state’s economy and more than 241,000 Queenslanders are directly and indirectly employed within the tourism industry,” Mr Gschwind said.

“One in 10 Queenslanders are already working within the state’s tourism industry and we think more tourism jobs can be created, significantly assisting other state priorities.

“The global market opportunities are there to increase the benefits from tourism, particularly in regions where many people are looking for work and could become employed within the tourism industry.”

Tourism is projected to be among the world’s fastest growing industries with growth forecasts at four per cent per year between 2013 and 2033 – more than doubling in size over the next two decades.

Tourism is the second largest export earner for Queensland and already delivers one in every 12 dollars to the state’s economy through tourism spending.

Mr Gschwind said using the right approach could see Queensland take a bigger market share of this growth.

“QTIC expects the next state government to re-commit to work with tourism businesses to accelerate the momentum gained from the hard work achieved in recent years,” he said.

“We want to see continuity in working towards the 2020 tourism targets and the 20 year plan. We don’t want these changed. We’ve made good progress and we need to stick with this course.

“Tourism operators are looking for an increased, competitive investment from the government for marketing and events with budget certainty for the next four years.

“We expect tourism’s importance to the Queensland economy will be further escalated as the size and contribution of other major industries and sectors changes and reduces in the future.”

QTIC believes it is critical for Queensland to sustain its natural assets and pull out all the stops to protect and preserve the state’s special destinations such as the Great Barrier Reef.

“We want to see the government provide certainty and reassurance to industry and communities that environmental management and protection policies also reflect tourism and residents interests,” Mr Gschwind said.

“We’re also calling for increased infrastructure investment in transport amenities including roads and national park facilities.”

QTIC is the peak industry body for tourism in Queensland, acting as “The Voice of Tourism”. QTIC is a private sector, membership-based organisation representing the interests of the tourism and hospitality industry across Queensland.

Tourism Priorities for Queensland

Accelerate investment in infrastructure for jobs growth and economic stimulus

• Accelerate investment in major infrastructure, including the Bruce Highway, sport and entertainment/convention facilities,national park facilities and multimodal transport systems that support regional communities, deliver benefits for other industries and locals and provide capacity to cater for future demand.

• Boost investment and cooperation in aviation and air route development.

• Stimulate private sector investment in tourism infrastructure through incentive programs and efficient regulatory frameworks.

• Invest in digital infrastructure to enhance accessibility and availability of services for visitors, industry, regional communities and governments to create consumer and business opportunities.

 

Invest in innovation to drive individual and collective business and product development

Business
• Support the development of an industry-led framework for business standards, as an alternative to regulation, which raises quality business and product development outcomes.

• Invest in industry-led capacity building programs that recognise the entrepreneurship mindset and encourage future innovation, workforce, business and product development.

• Invest in Open Data initiatives that enable business, industry, regional communities and governments to access and share information to remain globally competitive.

Workforce
• Accelerate the establishment of an industry-led partnership with the education and training sector to raise the quality of training and re-position the sector to meet current and future tourism skills, business and workforce demands.

 

Competitive investment in tourism for marketing, events and industry capacity building

• The current marketing and events investment of $100 million achieves $17 billion in visitor expenditure and supports 241,000 jobs. Other states and overseas destinations have been able to take market share off Queensland with increased investment. To achieve $30 billion by 2020 Queensland’s investment must be set at a more competitive level and be assured over a period of at least 3-4 years to build business partnerships and allow for effective event planning.

Maximise Queensland’s destination advantage

• Commit resources to regional tourism destinations to continue to deliver economic and community benefits.

• Support local governments to deliver positive social and economic tourism returns to regional communities.

• Stimulate public and private sector investment in regional tourism infrastructure through the adoption of the Next Generation Tourism Planning guidelines in local government planning schemes.

 

Preserve Queensland’s natural assets and cultural heritage

• Provide certainty for industry and communities that environmental management and protection policies will reflect tourism interests, particularly in areas of state and national significance. The capacity of governments and industry to sustainably manage these areas is an integral part of Queensland’s global competitive advantage.

• Allocate funding for industry partnerships with Aboriginal and Torres Strait Islander people through tourism activities, providing employment and Indigenous business development outcomes.

 

Advance industry structural reform designed for global competitiveness

• Work with industry to develop an industry structure that is more efficient, effective and coordinated.

• Progress the strong industry-government partnership through recognition of tourism as one of the economic drivers of the state’s economy.

www.qtic.org.au

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