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AdNear takes Silicon Valley’s TiE50 mobile start-up award

SO-CALLED ‘big data’ company AdNear, which already has the largest location-based audience mobile marketing system in the Asia-Pacific region, was named one of the Top 10 start-ups in the 2014 TiE50 Awards Program’s mobile category in May.

Thousands of technology start-ups worldwide competed in TiE50 this year and AdNear, which is based in Singapore but has a regional office in Sydney that works with several major brands, proved to be one of the highlights.

“We are honoured to receive this prestigious award, which is a true testament to the impact our technology has on brands globally,” said AdNear CEO and founder, Anil Mathews. “AdNear is about connecting brands with consumers intelligently through mobile, an increasingly important marketing platform.” 

Silicon Valley’s TiEcon premier annual awards program aims to recognise the 50 hottest tech start-ups globally. Winners were announced on May 16 at what is billed as the world’s largest conference for entrepreneurs.

Mr Mathews said major brands like Audi, Coca Cola, Unilever, P&G, Google, Pizza Hut, Adidas, Vodafone, and Samsung were already using AdNear’s audience and location based mobile advertising solution to reach their customers and draw valuable insights about them in various geographies.

Mr Mathews described AdNear as a big data company that uses location data to drive superior targeting across mobile devices. Built on proprietary hybrid geo-location platform, AdNear’s advertising platform provides location awareness on phones without the need of GPS or operator assistance.

AdNear is headquartered in Singapore and has offices in the USA, India, Australia and Indonesia. The company is backed by investments from Canaan Partners and Sequoia Capital.

This year’s TiE50, the sixth in succession, was open to all technology companies worldwide. To determine the winner, a panel of experts screened the companies and created a list of the ‘2014 TiE50 Top Startups’.

This list was then reviewed by a screening committee of specialists in what they call ‘deep domain’ knowledge. About 100 of the best of breed companies were selected to the elite TiE50 finalist pool.

TiE50 organisers said this finalist pool was then judged by a panel of highly accomplished serial entrepreneurs, venture capitalists, angel investors, CEOs and well-rounded technology experts, to determine finalists and winners.

Companies were evaluated on three parameters: business model, IP value and leadership team.

“In the six short years since inception, the TiE 50 program has become a global brand that attracts thousands of companies worldwide for this recognition,” TiE Silicon Valley president Venktesh Shukla said.

“It is unique in terms of rigor of selection and the broad scope of companies that it reviews for this award and is one of TiE SiliconValley’s most successful programs.”

At TiEcon 2014, 20 of the top start-ups from each of the five segments – software, mobile, the ‘internet of things’, cleantech and life sciences – were chosen to pitch their ideas, and winners were announced on stage that evening.

“This year the TiE50 Awards Program screened more than 2800 companies from 27 countries,” program chair Ram K. Reddy said. “The finalist pool is represented by early through late stage companies.

“A star attraction of the conference is TiE50 Finalist presentations. Audiences are treated to great ideas and amazing technologies,” he said.

Mr Reddy said the TiE50 track record since its inception in May 2009 shows that 94 percent of the winners and finalists have been funded, attracting billions of dollars in investments. Many of these companies have been acquired, merged or gone public.

He said TiEcon is the world’s largest conference for entrepreneurs and intrapreneurs with loyal participation from top technology companies, leading venture capital firms, and global service providers.

TiEcon was listed by Worth Magazine in their September 2011 issue to be among the 10 Best Conferences for Ideas and Entrepreneurship along with TED and the World Economic Forum.

www.adnear.com

www.tie50.org

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POSTED MAY 22, 2014.

Technology helps pitch FMCGs to retailers

 

GETTING a product onto shelf in a retail store might become easier for fast-moving consumer goods (FMCG) suppliers with the development of a new online tool RANGEme, developed by a former Kellogg’s marketeer.

RANGEme is designed to make it more efficient to pitch consumer products to retail buyers across multiple retail channels such as grocery, pharmacies and convenience stores.

The system has been developed by 33-year-old marketing executive Nicky Jackson, who worked at Kellogg’s and Goodman Fielder, to allow suppliers to fill out only one product proposal and pitch it to hundreds of retail buyers relevant to their targeted channel and category.

The system, using an internet based portal, integrates key supplier information that buyers need into one form which is then is submitted in an instant to buyers across Australia.

Mrs Jackson said that meant no more pitching the same information over and over again to buyers “or the hassle of having to travel across Australia to find out that a buyer is not interested in your product”.

Mrs Jackson came up with the idea in the wake of her own issues and annoyance with the process when seeking to develop a range of baby skincare products. She decided to do something about it.

Mrs Jackson, believes the RANGEme platform will help revolutionise the outdated category review process.

“RANGEme is for savvy suppliers and buyers,” she said. “Some have already likened it to online dating for products. Suppliers load up products and buyers let them know if they’re interested. It’s that simple.”

Jamal Gebara, founder of City Convenience Stores which operates 180 stores in Sydney and Melbourne said, “We are open to viewing new and exciting products from local and international suppliers. We are excited to partner with RANGEme to facilitate this process.”

Sharon Thurin, director at Slim Secrets Snacks said, “I’m excited about using RANGEme to increase distribution in emerging sales channels such as convenience and food service. What a great idea.”

RANGEme is set up as a network of buyers and suppliers working together to deliver the best products for consumers, Mrs Jackson said.

“The online platform saves category buyers time, maximises efficiency and reliability for supplier proposals and increases the chances of getting products ranged sooner. This is all achieved by streamlining and condensing the time-consuming ranging process of the past.”

www.rangeme.com.au

ends

 

ACCC accepts rule changes on 'more flexible' NBN technologies

A KEY change in how the National Broadband Network Company (NBN Co) is allowed to introduce new network technologies - part of the Federal Government's plan to speed up access to the NBN - has been accepted by the Australian Competition and Consumer Commission (ACCC).  

The ACCC has accepted the varied Special Access Undertaking (SAU) lodged by NBN Co on November 19, replacing the undertaking submitted by NBN Co in December 2012. It now guides prices and other terms upon which NBN Co will supply services to telecommunications companies until 2040.

"The acceptance of this SAU is a key milestone in establishing regulatory arrangements for the NBN," ACCC chairman Rod Sims said. "It is part of a broader set of regulatory and structural reforms that have occurred across the industry in recent years.

"The SAU will form the basis for how NBN Co can set its prices and change its product offerings over time. It will also form the basis for ACCC oversight of NBN Co's allowable revenues and prices."

What the SAU does is offer a ‘modular' structure that allows for different matters to be ‘locked in' for different periods of time. Mr Sims said this meant a balance could be struck between providing certainty about long term cost recovery and allowing for flexibility to respond to changing circumstances.

The SAU also allows a set of initial prices that are likely to allow for a smooth transition to the NBN from existing telecommunications networks without significant price shocks.

There are also price controls that prevent NBN Co from raising prices for any of its products by more than 1.5 percent of the Consumer Price Index (CPI)  in any year, which should help to provide significant price certainty and create incentives for NBN Co to operate and invest efficiently.

The SAU also provides pricing mechanisms that allow the ACCC to rebalance NBN Co's prices in a revenue neutral manner over the SAU term and to determine prices for new products introduced over the SAU term. Mr Sims said this meant prices could be adjusted in light of changing circumstances, which should promote the efficient use of the NBN.

ACCC also has oversight on the withdrawal of products and protections against NBN Co making variations to an existing product that reduces the functionality, performance or features of the product.

The agreement also provides an explicit role for the ACCC to determine NBN Co's allowable revenues until 2040. This feature is aimed at providing NBN Co with the opportunity, subject to efficient investment and adequate demand for its services, to earn a reasonable return on its investment and provide incentives to innovate and invest to offer improved services and capacity over time in response to customer demand.

The SAU also contains a limited number of non-price terms and conditions, expected to facilitate effective commercial negotiations on matters such as service levels.

NBN Co's head of Regulatory Affairs and Industry Analysis, Caroline Lovell said NBN Co welcomed the certainty provided by the ACCC's decision.

"Having an accepted SAU in place establishes a baseline from which future regulatory decisions can be made," Ms Lovell said. "It also provides a settled basis for finalising the next set of commercial arrangements with our customers.

"While the SAU was developed in the context of previous government policy, NBN Co considers - and the ACCC acknowledges - that the SAU should be flexible enough to be varied to respond to future technology changes that may be required.

"The process has taken some time, but it was important to make sure the SAU delivered a workable approach that would serve the needs of all parties, including consumers, over an extended period."

The decision to accept NBN Co's SAU follows two years of extensive consultation and assessment by the ACCC. In April this year, the ACCC released a draft decision indicating that the SAU submitted by NBN Co in December 2012 did not meet the relevant criteria for acceptance.

The ACCC then consulted on a draft notice to vary in July on the detailed changes required to address the ACCC's concerns. The ACCC gave its final notice to vary to NBN Co in October 2013.

This process followed the submission and withdrawal of two previous undertakings dating back to December 2011.

"This is a vastly different SAU than the version first submitted by NBN Co two years ago. Through the changes the ACCC requested and NBN Co has made, it is now a much more balanced instrument," Mr Sims said.

The acceptance of the SAU by the ACCC provides the broad regulatory framework to facilitate effective engagement between NBN Co and access seekers to negotiate commercial agreements. The ACCC understands that a Wholesale Broadband Agreement (WBA) is currently under negotiation in the expectation of the SAU being accepted by the ACCC.

The ACCC recognises that there is some uncertainty around the NBN, especially in light of the upcoming reviews of the NBN. While this may have implications for the SAU, most of the commitments in the SAU are technology neutral and will apply even with a significant change in network design.

"If, however, NBN Co wishes to vary the undertaking in the future in light of any new directions from the government, this can be accommodated," Mr Sims said.

NBN Co may also withdraw the SAU at any time, by giving 12 months' notice.

The SAU and the ACCC's final decision are available on the ACCC website.

www.nbnco.com.au

 

ends

 

 

 

Adopt 'best practices' to protect e-commerce sites against 'denial of service' attacks

THE THREAT of Distributed Denial of Service (DDoS) attacks on e-commerce websites is highest in the final quarter of the year (Q4), according to online security group Prolexic, so they have outlined some vital precautions. Image

US-based Prolexic specialises in handling DDoS attacks and has released a number of best practices that firms operating e-commerce websites can implement to reduce the impact of cyber attacks.

In a new Executive Series white paper, Safeguarding e-Commerce Revenues from DDoS Attacks in Q4, Prolexic advises online retailers to be on high alert for DDoS attacks in Q4.

Extended site downtime and the resulting inability to make sales and process online orders during the Christmas holiday shopping period, including what have become known as Black Friday and Cyber Monday, can significantly jeopardize Q4 revenues for 'e-tailers', according to Prolexic.

Prolexic expects DDoS attacks against e-commerce sites to increase in size and intensity this fourth quarter, based on previous attack events noted in the company's Q4 2012 Quarterly Global DDoS Attack Report.

In the fourth quarter of last year, the most active quarter, Prolexic mitigated attacks that reached more than 50 Gbps directed against clients in e-commerce, financial services and sotware as a service (SaaS) markets.

The average attack duration was 32.2 hours, a crippling duration in e-commerce.

"Past experience shows that online retailers must take seriously the increased threat of DDoS and other cyber-attacks during the holiday shopping season," Prolexic president Stuart Scholly said.

"Online shoppers have many options, and if they can't readily conduct business with you, they will quickly turn to competitors instead.

"This white paper offers insight about the current DDoS threat landscape and provides a clear blueprint for building a stronger DDoS defence, so you can avoid downtime and support sales."

The Executive Series white paper addresses the escalating cyber threats targeting e-commerce sites and recommends best practices for protecting online retailers against loss of sales and revenue, damaged brand reputation, and reduced customer confidence due to DDoS.

Prolexic also reveals key warning signs that a website could be targeted for a denial of service attack and concludes with best practice recommendations for making DDoS mitigation a part of a disaster recovery plan.

The white paper also provides a link to PLXplanner, Prolexic's free, online DDoS protection and planning tool. PLXplanner helps e-commerce sites understand their vulnerabilities for a denial of service attack, as well as provides recommendations on how to strengthen their DDoS defence.

PLXplanner is available at www.prolexic.com/plxplanner

The white paper is available to the public at www.prolexic.com/safeguarding

www.prolexic.com

ends

Coles engages 'retail behaviour technology' experts to to reduce customer waiting time

 

COLES has instigated a world-first pilot program to dramatically reduce customer wait times and improve the in-store experience, utilising new digital technologies that constantly analyse customer behaviour patterns.

Image
Brickstream's digital monitoring and predictive systems such as QueueIQ are being tested and adapted by Coles in Australia.

 

The pilot program currently underway at the Coles Taylor Hills store is the first in-store collaboration between US and UK leaders in the field, Brickstream and Maidenbower.

A Brickstream system has been installed to measure customer traffic, analyse queuing times and behaviour, and predict the number of queue lanes required in the next five, 10 and 15 minutes.

The Maidenbower Consulting (MBC) customer-centric methodology provides Coles staff with best practices for acting on the recommendations made by the Brickstream system, including opening a new register to reduce customer waiting time, as well as how to respond to common customer behaviour patterns to create a better retail experience.

Brickstream's BehaviorIQ platform, TrafficIQ and QueueIQ applications, and Brickstream 3D smart devices use advanced analytics and sophisticated stereo vision technology to discreetly capture highly accurate intelligence about in-store customer behaviour as people come and go, move about, and wait in line at retail locations. This rich insight helps retailers better understand shopping characteristics such as the ratio of sales to store traffic, wait times of individuals in queues, and service levels, as well as how customers are responding to product displays and other types of promotions.

Image
Coles is aiming to lift its service offerings and appeal by observing and predicting customer needs.

 

 

The combination is a world first in automating areas of store management that have until now been governed by on-floor management and staff observation and reaction.

"The overall customer experience is influenced by the last thing they remember in a store and that shouldn't be waiting an eternity to purchase your item," said Paul King, managing director of MBC.

 "Working with the Brickstream solution will help retailers make serious improvements to wait times and to customer service in general."

Brickstream CEO Steve Jeffery said the combination with MBC and the Coles project was a catalyst for greater innovation in the area of catering to customer needs and wants.

"Our partnership with Maidenbower provides our joint customers with the best of both worlds, the implementation of the leading in-store behaviour intelligence technology along with best practices for how to respond to the knowledge that the technology provides," Mr  Jeffery said.

"We look forward to expanding our relationship with Maidenbower and working together on additional large-scale, in-store projects."

MBC has worked with retail service businesses to train staff on the latest retailing technologies and promote best practice customer service for more than 20 years. It specialises in large-scale training rollouts, helping national and international businesses deliver skills to their workforces via a mix of trainer and delegate sessions, online interactions, and shop floor training.

MBC has helped leading UK retailer, Sainsbury's become the number one user of self-service technology in the world and - MBC's Mr King said -- gain "100 percent positive feedback in the process".

www.maidenblowerconsulting.com

www.brickstream.com

www.coles.com.au

 

ends

Australia's most innovative in ICT hailed at 2013 National iAwards

THERE was enormous diversity in this year's national iAwards. CSIRO won the R&D prize for its Zebedee Mobile Mapping project, GS1 Australia and Australian Food & Grocery Council won the Consumer award for its GoScan program, while Geomatic Technologies and Sydney Trains won the Industrial prize for developing GT AIMS in support of Sydney Trains Mechanised Track Patrol (MTP).

Image
Federal Minister Kate Lundy presents the Pearcey Foundation Medal to Alex Zelinsky and inducts Rod Tucker and Robert Elz into the Pearcey Hall of Fame

 

Queensland's Department of Transport and Main Roads took the Government gong for its work with Transmax on the Queensland Emergency Vehicle Priority system, while the New Product winner was Avoka Transact's Transaction Experience Management Platform, an area in which UnityHealth and Xero also won a Merit award.

In addition, the evening saw Dr Alex Zelinsky of the ACT awarded the Pearcey Medal and the induction of two new ICT luminaries into the Pearcey Hall of Fame: Robert Elz (of Thailand) and Prof. Rod Tucker of Victoria.

The National 2013 iAwards winners were announced last week at the iAwards Presentation Ceremony and dinner held at Crown Melbourne. The 2013 iAwards was an impressive showcase of innovations in ICT and highlighted the many ways in which ICT is delivering innovation and can help to drive productivity and economic growth.

The iAwards is widely regarded as Australia's premier technology awards program, focused on recognising the contributions that ICT makes across all sectors of the Australian and global economies. The program provides a pathway for ICT professionals and students to achieve international recognition, with the journey for iAwards winners beginning each year with success at a local State or Territory level.

iAwards chair Russell Yardley said, "It's always rewarding to see the far reaching impact which the use of innovative technology has on our economy. ICT can lead to improvements in productivity and can also have a tangible impact on society in areas as vast as health, education, mining and the environment.

"This year's iAwards program again uncovered some exceptional innovations in the application of ICT across many different industry areas and showcased the true value of ICT to our nation. We congratulate every nominee, state and national winner for participating in this year's program and wish them well for the future."

In support of the continuing development of the program, the 2014 iAwards will include a new award, presented in conjunction with Hills Holdings: the Hills Young Australian ICT Innovator of the Year iAward.

Mr Yardley said of the new award, "By coming together to support these wonderful awards the three host organisations ACS, AIIA and the Pearcey Foundation are striving to engage industry, government and academia, to celebrate the incredible value that the ICT industry offers and to motivate our young people to aspire to follow careers in science, technology, engineering and mathematics."

As the only truly international ICT awards program in Australia, company winners of the 2013 iAwards have the opportunity to compete with businesses from across the Asia Pacific region at the 2013 Asia Pacific ICT Alliance (APICTA) Awards.

Each year APICTA recognises the best in innovation from across the Asia Pacific ICT community. Past winners have gone on to international business success, secured funding, formed new partnerships and realised significant business growth as a result of their expanded horizons.

The Australian iAwards evening was attended by Minister Assisting Innovation and Industry, Senator Kate Lundy, and Victorian Government Parliamentary Secretary to the Premier Craig Ondarchie along with hundreds of guests from across the information and communication technology (ICT) industry, the wider business community, government and the education sector.

APICTA representative and Hong Kong Computer Society vice president, Stephen Lau, attended the evening to show the Asia Pacific ICT Alliance's endorsement of the 2013 iAwards program. The 2013 APICTAs will be held in Hong Kong 0n November 24 - 27.

About the iAwards
Over 19 years, the iAwards has become the premier technology awards platform in Australia delivering the most comprehensive awards program in the technology industry. Since 2011 the iAwards have been open to both the companies at the cutting edge technology innovation as well as leading professionals across the industry. The iAwards are judged by industry, for industry and provide achievements with public recognition that extends across the ICT sector to government, community and beyond. They are strongly focused on promoting essential relationships between the ICT industry and vertical business sectors in every field to promote the value of our industry where it counts most. Many winners of the iAwards have the opportunity to compete with businesses from across the Asia Pacific region at the APICTA Awards (Asia Pacific ICT Awards).

The organisations partnering the iAwards are the Australian Computer Society (ACS). The Australian Information Industries Association (AIIA) and The Pearcy Foundation.

www.acs.org.au

www.aiia.com.au

www.pearcey.org.au

For more information about iAwards or APICTA, contact This email address is being protected from spambots. You need JavaScript enabled to view it. This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or visit www.iawards.com.au

The 2013 Australian iAward winners are:

Research & Development winner: CSIRO (Qld) for Zebedee Mobile Mapping. Merit: Australian e-Health Research Centre, CSIRO (WA) for the Computer-aided Ocular Biomarker Suite for Early Detection of Alzheimer's Disease; eWAY (ACT) for Rapid 3.0.

New Product winner: Avoka (NSW) for Avoka Transact - Transaction Experience Management Platform. Merit: Smart Services CRC & University of Sydney (NSW) for Cruiser Connected Surfaces Platform; Organic Response (Vic) for Organic Response.

Tools winner: Podzy Pty Ltd (Vic) for Podzy.

Financial winner: Xero and Payroll (Vic) for Payroll by Xero.

Industrial winner: Spectra QEST (SA) for QEST Quality Platform. Merit: Geomatic Technologies and Sydney Trains (NSW) for GT AIMS in support of Sydney Trains Mechanised Track Patrol (MTP) process.

Resources winner: V2i Pty Ltd (Qld) for the V2i immersive, integrated, content rich, eLearning platform for induction, OH & S and training. Merit: ITC Global (Australia) Pty Ltd (WA) for the BHP Billiton Iron Ore Integrated Remote Operations Centre (IROC) Satellite Service.

Consumer winner: GS1 Australia and Australian Food & Grocery Council (Vic) for GoScan. Merit: ISD Analytics (SA) for Simulait Online.

Education winner: SEQTA Software (WA) for The SEQTA Suite. MeritL Jacaranda and Media Saints (Qld) for Knowledge Quest: English; Genix Ventures Pty Ltd (Vic) for ProTRACK Lifecycle Management Platform.

Health winner: UnityHealth Pty Ltd (Vic) for The Integrative Medicine Gateway. Merit: SRA and NT Government Department of Health (NT) for ISARS; Australian e-Health Research Centre, CSIRO (WA) for the Automated Disease Grading and Clinical Decision Support for Diabetics Related Eye Disease.

Government winner: Queensland Department of Community Safety, Transmax and Qld Department of Transport and Main Roads (Qld) for Emergency Vehicle Priority. Merit: Department of Tourism, Major Events, Small Business and the Commonwealth Games (Qld) for the Business Industry Portal; CSIRO Computational Informatics and Bureau of Meteorology (ACT) for Environmental Linked Data.

Community winner: Gridstone (Vic) for EmergencyAUS. Merit: The Australian eHealth Research Centre, CSIRO (Qld) for Smarter Safer Homes Platform; Vision Australia and The Mastermind Group (Vic) for the Accessible Warehouse Manager System.

Regional winner: Landgate, University of Western Australia and Department of Fire and Emergency Services (WA) for Aurora for the Regions. Merit: Sense-T, University of Tasmania, Dept of Health and Human Services and CSIRO Intelligent Sensing and Systems Laboratory (Tas) for Sense-T Aquaculture Decision Support System (AquaDS). Merit: Centre for eCommerce & Communications, University of Ballarat (Vic) for Visualising Victoria's Groundwater.

Sustainability winner: Lingo Systems Pty Ltd (Vic) for PoolCar.

Secondary Student Project winner: Deinyon Davies of Oxford Falls Grammar School (NSW) for InRoad.

Undergraduate Tertiary Student winner: Jose Alvarado, Adriansyah, Huihyon You of Edith Cowan University (WA) for Parkinson iTest - A System to Provide Collaboration Between Patient and Supervising Clinician. Merit: F X Dio Budiraharjo, Scott Lambert, Anij Shrestha, Stephanie Pearl Siao, Curtin University (WA) for Project Zero Harm.

Postgraduate Tertiary Student winner: Jeremy Breen of the University of Tasmania School of Computing and Information Systems (TAS) for Autonomous analysis of marine sediment chemistry using an underwater robot.

CIO of the Year winner: Susan Sly (Vic).

ICT Professional of the Year winner: Dr Rod Dilnutt, FACS (Vic).

ICT Woman of the Year winner: Yvette Adams (Qld).

ICT Educator of the Year winner: AProf. Richard Buckland (NSW).

Start-Up winner: Organic Response (Vic) for Organic Response.

Victorian Government Inspiration Award winner: Organic Response (Vic) for Organic Response.

2013 CSIRO Benson Entrepreneur Award winner: Leni Mayo (Vic).

Pearcey Medallist: Dr Alex Zelinsky BSc, Phd (ACT).

Pearcey Hall of Fame: Dr Alex Zelinsky BSc, Phd (ACT).

Pearcey Hall of Fame: Robert Elz BA, LLB (Thailand).

Pearcey Hall of Fame: Prof. Rod Tucker, BEng, PhD (Vic).

ends

New social media management software HEARIS opens up business opportunities

 

QUEENSLAND-DEVELOPED social media management software (SMMS) platform, HEARIS, is starting to collect awards for its platform which enables business to manage all social media activities through a single system.

Image
HEARIS was developed originally to meet the social media management needs of the Lorna Jane group.

 

HEARIS last month won the Queensland iAward for Best Consumer IT Product, presented at a state dinner at Rydges South Bank hotel, for its system originally developed to meet the needs of laisure fashion client, Lorna Jane.

HEARIS was the brainchild of Traffika managing director Matt Forman and created by 4impact, both Queensland firms, and they will now take on the category winners across Australia in the national iAwards to be announced in Melbourne on August 8.

Launched late last year, HEARIS describes itself officially as "an enterprise SMMS platform that allows organisations to get maximum client reach and manage social media conversations in an efficient and cost-effective way".

HEARIS addresses a growing business problem for enterprises trying to understand and grow an effective social media presence.

Newly appointed CEO, Cat Matson said HEARIS helps businesses to achieve maximum reach "and bang for buck".

Ms Matson said HEARIS was "perfect for franchise groups and multi-location retailers". She said HEARIS has been adopted by leisurewear giant Lorna Jane, as well as Poolwerx, GJ Gardner Homes, and Goodlife Gyms, through their agency, Pusher.

Image
4Impact's Chris Eldrige (left) and HEARIS CEO Cat Matson.

 

Ms Matson said there has also been significant interest from real estate chains, the automotive retail sector, quick service restaurants and advertising agencies.

The Queensland iAward for best new IT product was judged on five key criteria including uniqueness, marketability, features and functionality, quality, and application.

Traffika managing director, Matt Forman, said the award built on the market validation that HEARIS has received.

"Before HEARIS, solving the complex problems of managing social media at enterprise scale, mitigating potential risk, and monetising a brand's social media audience were difficult and unattainable for many organisations," Mr Forman said.

Chris Eldridge, who describes himself as chief storyteller at 4impact Group, said the HEARIS platform was developed locally with a team of six developers in just seven months.

"We continue to add functionality, and keep up with social media platform changes, with fortnightly agile development sprints, regularly delivering new features to our customers without service interruption," Mr Eldridge said.

Image
Matt Forman of Traffika

 

Traffika is a Sunshine Coast-based firm that helps medium and large organisations navigate the digital landscape, Mr Eldridge said.

Mr Forman said 4impact is a Brisbane-based company "specialising in business solutions for clients, from technology to organisational".

www.hearis.com

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