Click Frenzy back in action – with EOFY sale event free for 500 Aussie retailers

CLICK FRENZY’s new owners, Gabby and Hezi Leibovich, have officially brought the popular Australian end-of-financial-year (EOFY) online sales event back into action from June 18. Characteristically, they have introduced a major incentive for online retailers and e-commerce brands.

Backed by major sponsor Australia Post, Click Frenzy’s new owners are acting rapidly, giving the event new momentum with an offer of free participation for the first 500 retailers and ecommerce brands to sign on this year.

The Leibovich brothers know how to make an impact in the online retailing world – together they founded the landmark Australian online platforms Catch.com.au, Menulog and Scoopon. They want to recover and re-emphasise Click Frenzy as “Australia’s leading online sales event”.

With Australia Post’s sponsorship, Click Frenzy’s EOFY event is expected to feature hundreds of retailers, across technology, fashion, homewares, beauty, sporting goods, travel and more, ranging from household names to emerging online stores. The Leibovich brothers described Click Frenzy as “Australia’s original online mega-sales platform”.

The comeback event marks the first major campaign under the ownership of Australian ecommerce pioneers Gabby and Hezi Leibovich. They said they had plans to unveil a broader vision for the future of the platform in the months ahead, but Click Frenzy is focused on delivering immediate impact this EOFY by helping Australian businesses drive sales, acquire new customers and reach millions of highly engaged shoppers. 

“We are incredibly excited to bring Click Frenzy back for Australian retailers and brands at such an important time of year,” Gabby Leibovich said.

“Click Frenzy has been part of the Australian retail culture for more than a decade and very few retail brands have this level of awareness among both consumers and retailers. We see an opportunity to build on that foundation, with this EOFY sales event as our first step, but we’re also thinking much bigger about how Click Frenzy can play a meaningful role in shaping the future of ecommerce in Australia.”

Hezi Leibovich said, “When we built Catch, our mission was simple: to help Australians discover great deals. That mission hasn’t changed, but what has changed is how difficult it can now be for retailers, particularly smaller businesses, to cut through and attract new customers.

“We wanted to remove as many barriers as possible and create an opportunity for more Australian businesses to participate, get exposure and drive meaningful results during one of the biggest retail moments of the year.

“Thanks to the support of Australia Post, participation is completely free. If you have a great offer, we want to help you share it with Australian shoppers.”

The Leibovich brothers said retailers can register their interest at www.clickfrenzy.com.au/launch

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