ENTRIES are now open for Shop! ANZ’s 23rd annual Retail Marketing Awards, with the best in Australian retail marketing campaigns to be recognised across 26 categories, covering physical displays and shopper experience.
The prestigious Shop! Awards recognise and reward best practice, innovation, and excellence in retail and shopper marketing. Open to both Shop! ANZ members and non-members, entrants vie for gold, silver and bronze prizes, in addition to the award’s highest honour, the Tom Harris Retail Marketing Award, named after Shop! ANZ founder, Tom Harris.
The 2020 Awards program will boast a number of new features, including a new culturally sensitive trophy, four new categories and an extended eligibility period to take into account the impact of the Covid-19 pandemic on retail marketing.
Shop! ANZ general manager Carla Bridge said despite the setback of Covid-19 restrictions earlier in 2020, this year’s awards were shaping up to be the biggest and best yet.
“Like many, Covid-19 has afforded us the opportunity to reinvent the way things have been done in the past, and as a result we’ve launched a number of new categories to cater to the market where we are at now, as well as overhauling some historic elements that were in need of a modern approach," Ms Bridge said.
“The historic ‘cigar shop Indian’ statuette trophies will be replaced this year for a new and exciting design to be launched on the awards night that we feel is a better reflection of our industry and caters to the range of cultural sensitivities in the multi-faceted world we live in,” Ms Bridge said.
“We’ve also introduced two one-off Covid-19 related categories to recognise the impact that corona virus restrictions have had on the way we market to shoppers in retail environments and beyond. Retail marketing these days has a much broader remit than the store footprint, and corona virus has really cemented that this year.”
Submissions are open to January 18, 2021. Entries must have been in market in the period between July 1, 2019 and December 31, 2020. Australian and New Zealand designers and producers of retail marketing material, brand owners, agencies, suppliers, and retailers are eligible to enter the awards.
New Categories for 2020:
Covid-19-Safe Retail Continuity Product
Awarded to the best product created specifically to help or enable brands and retailers of any type to continue operations 'Covid Safe' for employees and shoppers. May also include interesting/innovative integration of technology and sensory components that work together to create a greater connection with shopper. Must have been infield between March 1 2020 and December 31 2020.
Campaign Response to a Covid-19 Changing Shopper
Awarded to the best campaign or retail transformation project designed specifically to cater to changes in shopper behaviour or challenges arising from the Covid-19 pandemic and social restrictions. Entries must have an insight or address a new shopper behaviour created by Covid-19, taking into consideration changes to shopping environments and behaviours can include one or several elements. This category may also include supporting of a business 'pivot' from their core business due to Covid-19. Must have been instore between March 1 2020 and December 31 2020.
Produced in ANZ
Awarded to the best Australian or New Zealand produced temporary or permanent display in any Australian or NZ retailer. Entries must be 100 percent produced in Australia or NZ (excluding componentry/some materials) by an Australian or New Zealand-based business. All processing of raw materials such as printing, fabrication of metal work and timber etc as well as assembly and packing of the unit must be completed in either Australia or NZ.
Winners will be announced at retail marketing’s night of nights, the Shop! Awards Gala Dinner, on Thursday, March 25, 2021. Tickets can be purchased at www.shopassociation.org.au/events/2020-awards-gala-dinner. Bookings made before December 31 receive a 10 percetn earlybird discount.
Awards criteria, and step by step guides on how to enter the Awards online are available at www.shopassociation.org.au/enter-awards
For more information, or to enter the Awards, visit www.shopassociation.org.au/about-awards
Shop! ANZ 2020 Retail Marketing Awards categories:
- Large or Department Store
- Grocery Store (food) –Temporary Display & Permanent Display
- Grocery Store (non-food)
- Liquor – Temporary Display & Permanent Display
- Petrol, Convenience & Route
- Health & Beauty – Temporary & Permanent
- Consumer Electronics – Temporary & Permanent
- Specialty Retail, Lifestyle & Service Providers – Temporary Display & Permanent Display
- Category Management
- Window Displays
- Store Design
- POP THIS POP THAT Retail Industrial Design – Temporary & Permanent
- Covid-19-Safe Retail Continuity Product
- Digital Instore, Mobile, Social & Online
- Sales Promotion
- Occasion-based Shopper Campaign
- Integrated Path to Purchase Campaign
- Campaign Response to a Covid-19 Changing Shopper
Pinnacle and special awards
- People’s Choice Award
- Environmental Stewardship
- Best Design & Innovation
- Best Display
- Best Shopper Experience
- Tom Harris Retail Marketing Award (Best in Show)
About Shop! ANZ
Formerly known as POPAI, Shop! is the only global, not for profit industry association exclusively advocating for excellence in shopper marketing and retail experience. With 20 offices covering 45 countries and over 1700 member companies worldwide, Shop! brings global best practice intelligence, resources, recognition and networks and to our members. www.popai.com.au or email www.shopassociation.org.au.
About the Shop! Marketing at Retail Awards:
The annual Shop! ANZ Marketing at Retail Awards recognise and reward outstanding retail marketing campaigns across 26 categories, covering physical displays and shopper experience. Open to both Shop! ANZ members and non-members, entrants vie for distinguished Gold, Silver and Bronze prizes. Award winners will be announced at Shop!’s Awards Gala Dinner on March 25 2021, at Doltone House Jones Bay Wharf, Sydney. For more information on the Awards or to view entry case studies, visit www.shopassociation.org.au