THE BBC’s international commercial news division, BBC Global News, is being backed by FedEx Express in the launch of a new multi-platform series on global trade.
The series Made on Earth explores the story of the world’s remarkable and ever adapting trading networks, which help businesses reach billions of potential customers around the world.
According to the BBC, The editorial series reveals key moments, worldwide shifts and changing trends happening in the industries involved in creating eight everyday products – spices, paper, coffee, flowers, whisky, handbags, bicycles and semiconductors. From rose farmers in Kenya to florists in the UK, brewers in Scotland to bar managers in China, Made on Earth takes audiences on a journey across the world to discover the reliance on global connectivity for consumer goods.
The commercial deal involves FedEx Express becoming the exclusive sponsor of the new TV and digital series on BBC World News – which is watched by over 100 million people every week –and BBC.com, which reaches more than 110 million unique users each month.
To appeal to an even wider audience base, the series will also be subtitled into local languages to appear on international BBC News sites including BBC Afrique, BBC Brasil, BBC Chinese, BBC Mundo and BBC.jp in Japan, adding extra value to the deal.
As part of the partnership, the BBC has created a bespoke digital hub at BBC.com/madeonearth. The hub will feature articles, links to episodes on the BBC’s dedicated video streaming section, BBC Reel, and a series of commercial films created by BBC StoryWorks, BBC Global News’ commercial content-marketing division, which will also be available on BBC World News and on selected BBC social media handles.
Following the first run of the series in the autumn, the Made on Earth content will retain its presence on the BBC’s platforms, ensuring ongoing audience engagement.
BBC StoryWorks and Advertising executive vice president, Sean O’Hara said, “International trade plays a crucial role in providing people around the world with access to products which enhance their daily lives, so we are delighted to join up with such a prestigious global brand as FedEx Express to offer audiences this fascinating insight into the vast trading networks which shape the way in which we all live.
“This commercial partnership allows FedEx Express to tap into the global reach and credibility of BBC Global News – on TV, online and social media.”
FedEx Corporation executive vice president and chief marketing and communications officer Brie Carere said, “Global trade is our business. This strategic partnership with BBC Global News gives a voice to the entrepreneurs, manufacturers and consumers of goods from around the world and shows the endless possibilities available.
“The unique combination of the BBC’s compelling storytelling and worldwide reach will ensure that the subject of international trade will make an impact with audiences globally.”
STRONG GLOBAL demand for coal and liquefied natural gas (LNG) has lifted Queensland’s export numbers by 13.8 percent to $87.4 billion over the 12 months to August 2019, according to the latest trade data from the Australian Bureau of Statistics.
Queensland Resources Council chief executive Ian Macfarlane said the strong result showed the ongoing importance of the resources sector to the State’s economy.
“Coal exports grew by 11.5 percent or an extra $3.9 billion while Queensland’s second most valuable export, gas is also enjoying strong volumes, with EnergyQuest’s data showing Queensland sent 8.2 petajoules of gas to other states while exporting 27 cargos of LNG worth $1.42 billion in August,” Mr Macfarlane said.
“It’s no wonder that the Port of Gladstone is setting export records this year. Mining, along with agriculture, is a vital primary industry that creates jobs and investment. Behind every billion in export values, there are jobs in local towns, and support for regional communities," he said.
The resources industry is a partner for our farmers who are doing it very tough during drought at the moment. The resources sector works hand-in-hand with the agricultural sector to support local economies and provide landholders with an additional income stream.
“That’s backed up by figures from the GasFields Commission that show as of 2018, the cumulative compensation paid to landholders by the gas industry was more than $505 million.
“These numbers demonstrate the co-existence model in Queensland is working well with farmers able to diversify their income by allowing companies to responsibly develop gas on their land. The current drought Queensland is experiencing is distressing and while it’s not the answer, the income from LNG companies can assist."
Mr Macfarlane, who recently returned from a trade trip to China with StateTreasurer Jackie Trad said Queensland has what the world needs.
“Our sector delivered more than 80 percent of Queensland’s export earnings. In dollar terms, exports from coal, minerals and gas are worth just under $200 million every day,” he said.
By Leon Gettler >>
THE trade war turned currency war, between the US and China, is a misnomer.
According to Michael Every, Rabobank’s head of financial markets research Asia-Pacific, who is based in Hong Kong, it’s actually a cold war.
One that will take decades to resolve.
“Fundamentally what the US wants and what China wants are vastly different,” Mr Every told Talking Business. “This is a clash between the two that ranges from physical geography to ideology to currency to trade to economics and I simply don’t see where the middle ground between the two can be.
“One can describe it as a trade war, one can describe it as a currency war but both are merely the first stages in sub-sets in what is a much larger struggle.
“Effectively the terms of what Trump is offering to China are open up your economy. Make it look like the US or Japan,” Mr Every said.
“If you do that, fine, we can deal with you as one economy to another in an integrated global economy and if you won’t do that, we are going to decouple.”
Mr Every said that decoupling would be seismic shock for the global economy.
He said of all the economies that would suffer the most in that shift, New Zealand and Australia would be “number one and number two”.
Mr Every said there were already signs of this happening in Australia with the demand for coal falling and warnings from China about beef and wine.
He said all Australian exports would be affected, from tourism to students coming to study at Australian universities.
LONG TERM V ELECTED TERM
Mr Every agreed that China is playing the long game while Donald Trump’s focus is on the election in 2020.
However, he said, there are signs that this is changing in the US, not from Donald Trump himself but the people around him.
Mr Every said the recent speech given by Federal Member Andrew Hastie, in which he compared China with Stalin’s Soviet Union, was being echoed by others in the US.
“Trump is probably the biggest dove and would be quite happy to do a deal but there are people all around him pointing out that if it can’t be done, then the US will roll up its sleeves and put on its knuckle dusters,” Mr Every said.
He said the US actually had a lot of experience playing the long game during the Cold War.
“Obviously, it’s forgotten how to do that during the last couple of decades of anything goes, and globalisation, and the belief that everyone’s a capitalist and we’re all going to get along and trade with each other,” he said.
“I don’t think it will take too long for the US to rediscover how it used to operate in the Cold War and rest back to that operating system.”
Mr Every said potentially this could lead to a mild global recession and, in a worst case scenario, it could be more severe than that.
Hear the complete interview and catch up with other topical business news on Leon Gettler’s Talking Business podcast, released every Friday at www.acast.com/talkingbusiness.