ECONOMIC pressure on Australian coal companies is actually sparking greater innovation within local service industries, according to WDS Energy Drilling & Completions.
WDS's general manager, Declan Rooney said the mining business landscape was undergoing enormous change because of cost pressures, but that was turning out to have a longer term effect on sustainability.
"Australia's coal industry is doing it tough and controlling costs is a top priority but there is a silver lining," Mr Rooney said.
"Miners are looking for integrated suppliers in a highly competitive market so service industries and contractors are becoming more efficient and productive.
"We have responded with the introduction of our Earth to Energy concept which offers a whole suite of world-class services, allowing them to focus on their core business."
The company has trademarked its Earth to Energy concept, which focuses on listening to customers and partnering with them to come up with cost-effective services that do not sacrifice quality, according to Mr Rooney.
"For example, we have recently introduced new drilling technologies, a seismic service and reviewed our cost structures to make sure we're supporting the miners during this tough time."
Operations manager Doug Henderson said WDS Energy Drilling & Completions found adaptation was the key to dealing with a soft market.
"Our drilling business works closely with other parts of the WDS Limited group providing pipelines, fabrication, gas drainage and field services to make sure we can offer our customers a one-stop shop," Mr Henderson said.
"We have to be able to support projects from feasibility stage through development, production and site rehabilitation.
"Value for money is more important than ever but that's pushing contractors to be astute and inventive."
WDS is an Australian integrated provider of specialist development, design, engineering, construction, fabrication and maintenance services to the resources and infrastructure sectors.