WHEN IGA Supermarkets trialled the InMobi mobile audience targeting platform in conjunction with its media agency, Starcom Australia, it gained a three-fold improvement in engagement rates.

InMobi recently launched its Audience Platform into the Australian market to provide advertisers with a more intelligent way to target audiences on mobile devices. The platform compiles the behaviour of 12 million devices in Australia on the InMobi network, with data insights used to deliver more relevant ads to consumers.

“With a click not necessarily meaning a sale, it’s even more crucial in today’s cluttered space to refine and optimise audience targeting activities,” said Starcom Australia digital manager, Kalliopi Papoutsakis.

“The new InMobi Audience Platform has enabled us to stretch our budget further, optimise more efficiently and gain deeper insights into IGA’s target audience in Australia, whilst at the same time minimising wastage.

“What’s more, we can proactively use the results to apply to future campaigns, which is a great benefit to both IGA and our business.”

The InMobi Audience Platform aims to offer a comprehensive mobile solution for Australian advertisers that incorporates its own proprietary software development kit (SDK), creative production tools, ad server and now an advanced audience management platform – all integrated on a single platform. It also provides a range of mobile solutions including: tracked app distribution, m-commerce, lead generation, search initiation, audience data and display ads, as well as video and activations.

“The rapid adoption of smartphones has had a dramatic impact on the media consumption behaviour of Australians, which has changed the way we connect with others, entertain ourselves and run our lives,” said Brendan Watmore, head of strategy for InMobi in Australia and New Zealand.

“The shift to mobile has also created a rich source of data about consumer behaviour, but until now there hasn’t been a way of capturing this data at scale. For the first time, the InMobi Audience Platform recognises and compiles the mobile behaviour of a specific advertiser’s audience, giving advertisers so much power to reach the right audience, with the right message and in the right context.”

The InMobi Audience Platform is an advanced audience management platform built on data segmented from more than 872 million uniques spanning over 200 countries on the InMobi network.

The broad range of data captured by InMobi’s proprietary SDK, which is directly integrated into more than 30,000 different applications, is analysed and used to improve the outcomes of future campaigns.

The InMobi Audience Platform offers insights into the unique devices that have interacted with an advertiser’s message in any campaign, as well as other wider behaviour of those devices on the network – apps they use, time of day they use the network and geo-location signals.

As IGA Australia discovered in the trials, this has demonstrated the potential to help advertisers achieve two-to-three times greater return on investment (ROI) based on improved campaign engagement rates.

“Contextual audience targeting is a far more effective and accurate way of running mobile campaigns, which in turn provides advertisers with better value and greater ROI,” Mr Watmore said. “For this reason, the InMobi Audience Platform will be offered as a standard targeting solution to Australian advertisers at no additional cost.”

“The InMobi Audience Platform is a fantastic innovation for the Australian market, which is delivering impressive results right now,” said Jon White, regional director and general manager for InMobi in Australia and New Zealand. 

“The platform will enable us to start working more closely with our partners via data sharing, which stands to open up genuinely new opportunities for Australian marketers.”

www.inmobi.com

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LAS VEGAS – The 2015 International Consumer Electronics Show (CES) kicks off today (January 6) and is poised to be a record-breaking show with more than 3,600 exhibitors across the largest show floor in history.

Owned and produced by the Consumer Electronics Association (CEA), the 2015 International CES runs through Friday, January 9 and has more than 2.2 million net square feet of exhibit space, breaking last year’s previously set record of 2.06 million net square feet. 

“We can’t wait for the show floor doors to open to this year’s record-breaking event where attendees will experience the magic of consumer technology come to life across the entire technology ecosystem,” said CEA CEO and president, Gary Shapiro. “The International CES is the epicentre for the ever-expanding global consumer technology community, showcasing the promise and power of technology and serving as a platform for all innovators, big and small.”

Samsung president and CEO of consumer electronics, Boo-Keun Yoon, explored the implications of a fully connected world powered by the Internet of Things (IoT) during his visionary preshow keynote on Sunday evening, which he called “science fact,” not science fiction.

He highlighted several scenarios of life made easier, healthier and more efficient because of IoT connectivity, including TVs that automatically pause when you leave the room, wearables that monitor brain waves to track biometric data and music systems that seamlessly transition from your home speakers to your headphones.

“The Internet of Things is about people, not things,” Mr Yoon said.

By 2017, he said, 90 percent of all Samsung devices would be IoT-enabled; by 2020, all Samsung devices will be connected to the IoT.

Later on Sunday evening, Daimler AG chairman and head of Mercedes-Benz Cars, Dieter Zetsche took the keynote stage and discussed the car of the future.

“Mercedes aims to develop truly superhuman autonomous driving ability,” Dr Zetsche said, before he unveiled the company’s new concept car F 015. The concept car of the future, according to Dr Zetsche, can drive itself, has seats that can swivel to face each other, and possesses a computerised brain to watch pedestrian traffic.

The aim of the concept car is space, time and privacy with the interior featuring gesture and eye tracking control with free floating driving instruments. Dr Zetsche did admit there were legal hurdles ahead, such as liability in the case of an unavoidable accidents, but said those are “industry issues that we must resolve with a joint effort”.

“Quality time and private space will be the true luxury items of the future,” he said, and these concepts will help us to achieve “the dream of freedom and mobility”.

Innovation, connectivity and cross-industry collaborations defined this year’s preshow press events starting with CES Unveiled Las Vegas, the official media event of the 2015 CES, on Sunday night.

 A record 109 tabletop displays, including 27 startups from Eureka Park – the CES exhibit area exclusively for startup companies – showed off a sneak preview of show floor product launches to come throughout the week.

Drawing one of the largest media crowds in Unveiled history, this year’s event featured companies debuting the latest in automotive electronics, fitness and sports, health and bio tech, immersive entertainment, Internet of Things, personal security, smart home tech, sensors, 3D printing, wearables and unmanned systems.

Product announcements continued on Monday, January 5 with CES Press Day, featuring 26 exhibitor press conferences.

Major CES Press Day product announcements included:

Bosch – BME 680, world’s first sensor measuring humidity, air pressure and gas; Dremel, the only UL certified 3D printer on the market; and Njon, an integrated Ebike with smartphone app and online portal.

Child Angel – Wearable device for children that enables parents to track movements via WiFi and GPS, in an effort to avoid being lost in crowded public places.

Dish – 4K Joey, first 4K set top box that also allows side by side viewing in HD; Hopper Voice Remote, dual-mode touchpad with swipe and touch capabilities; Sling TV, Standalone streaming TV service offering the best of Live TV and online video.

Epson – Cinema 600, compact digital projector that can scale up its display to 25 times larger than a 60-inch TV screen.

Hisense – VIDAA Max 100” Laser Cinema TV, features a blue laser diode light source offering 25,000 hours of viewing with no degradation of brightness or color.

LifeQ – Uses continuous physiological monitoring and bio-mathematical modelling, to provide insights about personal and population-wide health.

Keyfree – Digital Key, uses phone as vehicle key to remotely start/unlock car.

LG – LG G Flex 2 - 5.5" P-OLED display with 20 percent greater durability that ‘heals’ from backing scratches in 10 seconds; flexible curved OLED 77" 4K.

Mobilehelp and Honeywell – Mobile Vitals, a small wearable device that provides long-term vitals monitoring; Seymour, unified platform to pull health data and secure communication between health provider and patient.

Monster – Superstar Backfloat speaker (wireless, Bluetooth, waterproof and floats on water); Soundstage (S1, S2, S3 models), include USB ports, stereo input, Bluetooth, and streamed directly from your device.

Panasonic – First native 4K Blue-ray player; and Panasonic Home Monitoring System KX-HN6002W, DIY remote home monitoring system, features smart plug, window/door sensors, indoor/outdoor cameras and cordless handset.

Qualcomm – Collaboration with LIFX to deliver WiFi based smart lighting platform with AllJoyn - Licensable technology to turn any lightbulb into a smart lightbulb.

Sharp – AQUOS Crystal, a frameless smartphone; the first spec’d 85” 8K LCD; the world’s largest 4K Ultra HD LCD commercial display; and free form LCD display, allowing displays of virtually any shape to be integrated into consumer products.

Sony – Play Station Vue; : α7 II, 5-axis image stabilization, the world’s first in a full-frame camera; 4K Handycam (20.6 megapixels); X900C Series 4K ultra HD TV, world’s thinnest (1.2 inches) LCD TV.

TCL – TV+, the H9700, is a Quantum Dot TV which includes apps, gaming and voice control in the TV without any accessories.

Valeo – Cruse 4U, automated driving technology that can automatically accelerate, decelerate and stay in lane according to traffic conditions.

Volkswagen – Golf R Touch Concept Car, incorporates gesture control to reduce driver distractions while attaining personalisation and intuitive operation in the car; Trained parking, future Park Assist drives into garage semi-automatically.

ZTE – ThesPro 2, a smart HD projector with Wi-Fi capability, 200 lumens, auto-focus, anti-glare, touch screen controlled with video conferencing via Skype.

As the largest hands-on event of its kind, International CES features all aspects of the industry. Because it is owned and produced by the CEA, the technology trade association representing the $211 billion US consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. – report from BusinessWire.

www.CESweb.org 

http://www.cesweb.org/social.

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A WORLD-LEADING biogas and water treatment plant, designed and constructed by Wiley, took out the award for Innovation in Environmental Management at the recent Queensland Master Builders Association (QMBA) State Awards.

It is the second award Wiley has won for the project, after taking home the same category at QMBA’s regional awards earlier this year. Wiley partnered with Australia’s largest meat processing company, JBS Australia, to create the self-sustaining biogas facility at JBS Australia’s Dinmore facility. 

The plant captures cattle emissions to power an existing natural gas-fired boiler plant, reducing annual greenhouse gas emissions by 89 percent and saving more than $1 million a year on natural gas costs.

 “Winning both the regional and state award for Innovation in Environmental Management is an exciting achievement for the company and a great reward for the team’s hard work and out-of-the-box thinking,” Wiley managing director Tom Wiley said.

“The company’s heritage as a global leader in food facilities and plant design, consulting, and construction has provided the Australasian business with unparalleled experience in complex builds and structures that lends itself to projects that others struggle to handle alone.

“Some structural developments are so complex that they need a fresh perspective to deliver a practical, effective, and in this case, an innovative solution – that’s something Wiley prides itself on.

“We’re also a human-centric organisation, which means our capabilities lie in the knowledge of our people to problem-solve and work in collaboration with clients and partners to deliver exceptional outcomes.

“Rather than shy away from complex projects, we actively seek them out to continually evolve our thinking, processes, and solutions.”

Wiley project director Graham Harvey said, “This is an industry benchmark demonstrating the reality of environmental processing solutions for heavy emission producers. It is a great win for Wiley, JBS Australia, and everyone involved.”

The project’s key solutions included construction of a new 20ML Covered Anaerobic Lagoon (CAL); covering of two existing Anaerobic Lagoons (AL) with high density polyethylene (HDPE) to capture biogas, and then burn the gas through the boiler to provide energy for the plant; installation of a biogas train to pipe biogas from the CALs to a central flare and then to the existing 10MW boiler; upgrade of waste water treatment plant (WWTP) with a new Dissolved Air Flotation (DAF) unit.

www.wiley.com.au

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EXTRA >>

MORE than 300 Australian Leisure and Hospitality (ALH) Group pubs are now allowing patrons to use their smartphones instead of their wallets to pay for drinks and food after taking on the fast-moving Clipp app for bar tabs.

ALH premises around the country have been  signed on to Clipp, allowing consumers to open, view, share and pay their bar tab or restaurant bill securely and instantly through the app.

This adds to the almost 300 venues across Australia already using Clipp, an app started by Sydney entrepreneurs and a recent winner in the Tech23 ICT awards.

Clipp has been given a boost by the August 1 national move to phase out signatures on credit and debit card transactions. Clipp’s proprietary technology allows ALH Group venues to close any bar tab through its own existing POS software.

Greg Taylor, co-founder and chief operating officer of Clipp, said ALH Group’s adoption of the technology cemented Clipp’s position as the leader in the mobile payment solution for Australia’s hospitality industry.

“Having the ALH Group on board shows that more pubs and bars all over Australia are becoming aware of just how much easier we’re making it for them to accept payments through a smartphone,” Mr Taylor said.

“Essentially, we’re convenience creators. Staff at venues aren’t faced with the challenge of chasing a plastic card amongst a crowded bar and can instead focus on serving customers faster and more efficiently, which will improve the overall experience.”

Mr Taylor said Clipp was part fo the drive towards a cashless economy.

“Users face no additional cost when using Clipp - it’s free to download and use the app,” he said. “With Clipp, a user’s credit card details are stored securely within the app, so they no longer have to worry about their credit card which is sitting behind the bar, so they can continue to enjoy their night out.

“Clipp is also packed with useful features including a bar locator, the ability to review bars, and group tab sharing making it easier than ever to split bills and a built-in tipping functionality.”

ALH Group CEO Bruce Mathieson said the decision to integrate Clipp into many of Australia’s iconic pubs was logical given the benefits the technology provided to both venues and customers.

“From a business perspective, having our venues integrated with Clipp has already improved productivity in our venues,” Mr Mathieson said.

“Staff behind the bar are spending less time handling card transactions and instead are able to serve customers faster and more efficiently.

“As an industry leader in hospitality, we’re always looking at innovative ways to improve the experience at our pubs and bars, and having Clipp in our venues will do just that.”

Clipp is available for free on the Google Play and Apple App Store.

www.clipp.co

www.alhgroup.com.au

ends