Mumbrella Automotive Summit 2020

Grab your ticket early to save $100

Take your marketing up a gear

 
Are you ready to put your foot on the accelerator and take your marketing up a gear? At Mumbrella’s Automotive Marketing Summit - Melbourne you’ll be the first to learn who Australia’s most authentic automotive brands are, see the first-ever Campaign Review live on stage and learn how to communicate with customers when auto media is in a steep decline.

Move out of your lane and learn from Volkswagen’s PR & Brand Experience Manager, Kurt McGuiness; Principal’s Planning Director & Founder, Wayde Bull; The Navigators Founder & Director, Cecile Thornley; VMLY&R’s Chief Strategy Officer & guest Gruen panelist, Alison Tilling and Clemenger BBDO Melbourne’s Chief Creative Officer, Stephen De Wolf.

Get revved up and change the way you think about your marketing strategy. With the industry in disruption, now is your chance to speed ahead.

Early bird tickets are on sale now. Book here.
 
CHECK OUT THE GROWING PROGRAM
 

LATEST SESSIONS CONFIRMED ON THE BILL

 
 

Exclusive Research:
Australia’s Most Authentic Automotive Brands Revealed

 

What makes automotive brands authentic? Now in its 12th year, Brand Alpha is a wide-spread research piece that gauges consumer sentiment of brands with a focus on four key equity drivers: visibility, value, vitality and virtue. 

Join this session and be the first to find out who are Australia's most authentic automotive brands and how to measure the quality of experiences automotive brands deliver.

 

Read more...

 
 
WAYDE BULL
Founder & Planning Director,
Principals
 
 
 
CECILE THORNLEY
Founder & Director,
The Navigators
 
 
 
 
 
KURT MCGUINESS
PR & Brand Experience Manager, Volkswagen
 
 

Better Experienced than Explained:
Volkswagen’s Owned Media Onslaught

 

There’s no denying that the auto media is in steep decline. With less viable avenues available to all auto brands, the world’s biggest car maker has had to find new ways to communicate with customers and fans.

Get top insights from Kurt McGuiness, the man responsible for Volkswagen’s in-house content production, as he reveals how Volkswagen is causing a stir in media circles for the right reasons while placing customers and fans at the heart of the action.

 

Read more...

 
 
 

Campaign Review Live

 

For the first time at Mumbrella, the popular Campaign Review series will be brought to life live on stage. Industry leaders in creative and strategy will review four of Australia's biggest automotive advertisements from the past year.

From end to end, the senior duo will deconstruct every angle of each advertisement while sharing imperative lessons for marketers and agencies working in the automotive marketing landscape. 

 

Read more...

 
 
ALISON TILLING
Chief Strategy Officer AUNZ,
VMLY&R
 
 
 
STEPHEN DE WOLF
Chief Creative Officer,
Clemenger BBDO Melbourne
 
 
 
Watch 2019 highlights
 
 

Did you miss the previous announcement?

 

Big names on the line-up already include Google, Mercedes-Benz Vans and Destination Group. If you’re a marketer or agency professional working in or around the automotive industry, this is one day you can’t afford to miss. 

 
 
SEAN MCDONELL
Industry Head Automotive, Google Australia
 
 
SABINE WAGNER
Head of Product Management & Marketing, Mercedes-Benz Vans Australia
 
SAM MCORIST
Strategy Director,
Destination Group 
 
 
REVIEW THE GROWING PROGRAM
 
 
 

CAPITALISE ON EARLY BIRD PRICES TODAY

INDIVIDUAL EARLY BIRD TICKET
 $595 
$495+GST
Individual Rate
Save $100 off the price of a standard ticket if purchased by February 11.
BUY NOW
 
5 FOR 4 EARLY BIRD TICKET
 $495 
$396+GST
Group Discount
P​​ay just $396 per ticket​ when​ purchasing​ five earlybird tickets ​together ​by February 11.
BUY NOW
 

NEED TO KNOW

Tuesday, March 17
Park Hyatt Melbourne

Early bird deadline:
February 11
BOOK TODAY
 
SUPPORTERS
Mumbrella | Level 2, 346 Kent Street, Sydney, 2000 
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Event Properties

Event Date 17/03/2020
Event End Date 17/03/2020
Location
Park Hyatt Melbourne
1 Parliament Place, East Melbourne VIC 3002, Austr NULL East Melbourne
Park Hyatt Melbourne
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Contact Us

 

PO Box 2144
MANSFIELD QLD 4122