HOG’S BREATH Café is getting behind women’s cycling, backing a new team that combines established and novice racers on a steep learning curve.

The team includes champion ironwoman Hayley Bateup, elite road cyclists Lauren Kitchen and Deborah Hennessey, and three ‘young hotshots’ Jena Grimsey, Sarah Mills, and Laura Renshaw. 

The newly-created Hog’s Breath Cafe Tineli Women’s Race Team is training under leading Australian cycling coach, Kurt Polock, and will compete in the 2016 Subaru National Road Series, “with the full grunt of Hog’s Breath support,” according to Hog’s Breath general manager, Ross Worth.

Mr Worth said the Aussie steakhouse promotes and encourages an active lifestyle and over the past 25 years has been “always on the lookout for sports, teams, and community events to support”.

“Team sports are one of the most enjoyable ways to stay fit so we couldn’t be more excited to get the girls on board and ‘hoggify’ the cycling scene,” Mr Worth said.

Mr Polock said, “This is a team of champions sure to bring home the bacon, with an end goal of Hog’s Breath Tineli Women’s Race Team becoming Australia’s leading cycling team.”

The girls donned their new Hog’s Breath-adorned Lycra and tackled their first elite women’s race of 2016, the Cadel Evans Great Ocean Road Race.  The team came in sixth overall and Lauren Kitchen finished with an individual fifth place in a field of 135.

The Cadel Evans race has UCI status, making it part of the World Tour for professional female cyclists, and points from the race go towards selection for the 2016 Rio Olympic Games.







Pictured after the Cadel Evans Great Ocean Road Race are (from left) Sara Mills, Deborah Hennessey, guest rider Julie Leth and Lauren Kitchen.


AUSTRALIAN round-the-clock gym, Jetts, has opened its first site in Bangkok, Thailand.

It is the only Australian gym brand in Thailand and plans are to open several more in 2016, according to Jetts founder and managing director, Brendon Levenson. 

Thailand is a significant milestone for the group, which already boasts more than 270 gyms across Australia, New Zealand and the Netherlands since launching on the Gold Coast in 2007.

Mr Levenson said Thailand was experiencing a growth in its economy, which has placed higher demand for quality fitness services built around convenience and flexibility.

“Thailand is currently witnessing tremendous growth in its middle class segment, bringing with it a demand for fitness services such as gym memberships and personal training,” Mr Levenson said.

“This growth presents great opportunities for our brand, with locals increasingly looking for more convenient fitness options. The combination of our 24-7 access and no lock-in contracts, alongside our Aussie brand, has been a big driver of new sales within the first gym.

“Australia’s focus on healthy living and an active lifestyle holds us in high regard internationally. We’re seeing that consumers in other markets really aspire to this concept, and will embrace the Jetts’ philosophy.”

 “The Asian market, particularly Thailand, is still very much in its infancy but growing fast,” Mr Levenson said.

“The chains that dominate are charging high fees and focusing on locking their members into 12 and even 18 month contracts. We simply don’t believe that model is the best for members and instead, aim to provide more people with the freedom of choice when it comes to joining a gym.”



AUSTRALIA’s best sports technology innovations will be on show at the inaugural Australian Sports Technologies Industry Showcase and Executive Lunch to be held at the Australian Institute of Sport (AIS) in Canberra on Friday November 13, 2015.

Led by the Australian Sports Technologies Network (ASTN) the event will celebrate what is happening in Australia’s emerging sports technology industry and continue to build the connections required to further develop the sector. Supported by the Australian Sports Commission (ASC), the ACT Government and global advisory firm, PwC the event will bring together leaders in sport, innovation, government and the trade and investment community. 

A Showcase of up to 40 Australian-inspired sports technologies will be open free to the general public on the day. The Showcase will demonstrate the breadth of the industry that features innovations in performance wear, protective wear, sports equipment, stadium/venue technologies, wearable technologies, sports analytics, nutrition and sport digital solutions.

The Showcase will be complimented by a series of other sessions throughout the day including an Executive Lunch which will include panels and keynotes from industry leaders, AIS / ASC briefings and AIS tours. Prizes valued at around $40,000 will also be awarded at the Lunch as part of the ASTN’s annual investment pitching competition. This year’s competition also includes an ACT Government Sports Tech Business Excellence Award and a New Innovator’s Award .

The event is part of a suite of programs and initiatives led by the ASTN to support the development of the industry and leverage Australia’s outstanding global sporting reputation. The global sports market is valued at more than $US 500 billion per annum.

To register to attend the Executive Lunch (and other associated activities) at $80 per person:

To apply to Exhibit at the Showcase @ $200 per organisation:

To enter the 4th Annual Sports Tech Investment Pitching Competition:

Friday 13 November 2015 - AIS Arena, Canberra

10:00am-11:30am – Sports Tech Exhibition – a showcase of up 40 Australian sports technologies (open free to general public) 

11:30am – 12:15pm – ASC / AIS Briefing - Innovation, technology & commercialisation agenda (Exhibitor’s and lunch delegates only)

12:15pm – 12:40pm – Guided tour of Exhibition / Networking - Executive Lunch delegates

12:40pm – 2:15pm - Executive Lunch – keynote, panel and investment pitching winners

2:15pm – 3:30pm – Sports Tech Exhibition – a showcase of up 40 Australian sports technologies (open free to general public)

2:15pm – 4:00pm – AIS Interactive Tours – guided interactive tour of AIS facilities leaders at the AIS (Exhibitor’s and lunch delegates only)

Join Australia's Strongest Sports Tech Team. Become a Member Today


AUSTRALIA’s most iconic surf sports endurance race will now be known as the Coates Hire Coolangatta Gold in a landmark sports marketing naming rights deal.

The new three-year partnership links Australia’s largest equipment hire company, Coates Hire, which has most notably marketed through motor sport, with an event that continues to challenge the world’s most elite surf sports athletes, 31 years after its inception. 

“The Coolangatta Gold is the perfect fit for Coates Hire,” the company’s chief executive officer Michael Byrne said. “It’s such an iconic Australian event and we are very proud and privileged to be the naming rights partner for the next three years.

 “Our new partnership with Surf Life Saving Australia has very close alignment to the areas we are focusing on as a business – safety and community,” he said.

“The sponsorship also enables Coates Hire to showcase our ability to provide equipment and event services in a challenging logistical environment, with multiple sites over a broad area needing to be built and then removed over a relatively short time – let’s just say I’m looking forward to the Gold Coast turning to more of a bright orange this October.”

The Coolangatta Gold was launched in 1984 as the concept for a movie script of the same name. Since then, surf lifesaving luminaries such as Guy Leech, Darren Mercer, Caine Eckstein, Ali Day, Hayley Bateup, Courtney Hancock (pictured right) and two-time defending open women’s champion Liz Pluimers (who won the event for the tird time in 2015) have tasted success on the 42km course.

In 2015, the categories for the Coates Hire Coolangatta Gold short-course will be expanded to include a ‘mates wave’ initiative. The Mates Wave will give athletes the chance to engage in head-to-head duels with their friends or colleagues, regardless of age or gender.

This has also been tailored as the perfect opportunity for corporate challenges, said Surf Life Saving Australia president, Graham Ford.

Mr Ford welcomed Coates Hire’s backing and said the new partnership would help broaden the profile and legacy of one of the most iconic events on Australia’s sporting calendar.

“There is a synergy between the two organisations and it makes sense for Australia’s largest equipment hire company to team with Australia’s largest volunteer movement of its kind,” Mr Ford said.

“Coates Hire is known for its reliability, performance, energy and detailed planning in everything it does. They are key traits for anyone thinking about taking on an event like the Coates Hire Coolangatta Gold, be it athletes or our valuable partners.

“There are exciting times ahead for Surf Life Saving in our delivery of sport and events and ultimately doing what we do best, keeping our beaches safe. We are thrilled to have Coates Hire joining and assisting us on that journey.”

The partnership also installs Coates Hire as the exclusive supplier of hire equipment and event infrastructure for both the Coates Hire Coolangatta Gold and The Australian Surf Life Saving Championships, to be held on the Sunshine Coast in April 2016.

The Coolangatta Gold was staged on October 10 and 11 in 2015 and for the first time in tis history won by each of the reigning Nutri-Grain Ironman and Ironwoman Series champions, Ali Day and Liz Pluimers. 




THE STANFORD Graduate School of Business Sports Innovation Conference, staged at Stanford University, California in April, showcased trends taking shape in the US that Australian sports industry leaders should keep an eye on.

This, just the second annual Stanford Graduate School of Business Sports Innovation Conference, highlighted the diversity of innovation taking place in the US sports industry – and one of Australia’s leaders in sports biometrics, Catapult Sports, was among the leaders. The conference saw how virtual training was coming into its own, how sports organisations were harnessing ‘big data’ and how smart sporting codes were developing new inclusive programs for women and children. 

There were also some revelations about how the issue of sports concussion prevention and treatment was on the cusp of a major breakthrough.

Leaders from all corners of the sports world gathered to share their insights on pushing the boundaries of the industry and the conference produced a range of innovation case studies, a Stanford Graduate School of Business spokesperson said.

“From building winning traditions on the backbone of technology to harnessing the dynamics between fan and franchise, teams must have a thirst for innovation to compete — both on the field and in people’s hearts — in the 21st century.”


The conference heard how ‘virtual training’ has up until now been more fantasy than reality in sport. Attempts to train football players with virtual reality (VR), “has been going on for 20 years,” said Stanford head football coach David Shaw. “All of them have failed; all of them have been terrible.”

Now the team behind STRIVR Labs, a product of Stanford’s Virtual Human Interaction Lab, may have cracked the code. Its technology could revolutionise how National Football League (NFL) quarterbacks, in particular, can hone their decision-making skills and speed up their reaction times — and without having to drag the full team onto the practice field.

It comes down to what’s known in the field of VR as ‘presence’ – the psychological phenomenon of feeling like you are actually inside the simulation. Such realism is made possible by filming actual players and events on the football field, rather than relying on 3-D modelling or video-game effects.

The result is immersive enough that, for the athletes who have used it, “as far as their brain is concerned, they’re actually running a play,” Mr Shaw said.

Mr Shaw said Kevin Hogan, Stanford’s starting quarterback, had his best three games after he started training with VR at the end of the 2014 season.

“He was always big, fast, strong, and a heck of a quarterback,” Mr Shaw said. “We got him to think a little bit quicker with immersive virtual reality.”

While STRIVR has found that ‘the killer app’ for VR is in training and simulations, Dan Reed, head of global sports partnerships for Facebook, sees limitless potential for VR in entertainment.

Mr Reed said, “99.9 percent of NBA fans globally will never be able to sit courtside. But with VR you can literally transplant people to that experience and sell a billion courtside tickets for every NBA game all season long.”


The conference heard how, over the past decade, it has become increasingly clear that sports teams can no longer expect to just get the best players and win.

As more organisations dedicate resources to the quantitative side of sports, from advanced statistical analysis and predictive modelling to the booming field of tracking performance with biometric devices, the playing field has levelled. “

The new competitive advantage will not come to the teams that are capable of gathering the most data – it will go to the teams that can quickly and efficiently make sense of it all,” the conference heard.

That means big opportunities not only for businesses that can help quantify performance metrics with atomic precision, but also for those that can funnel that data into coherent, useful information.

“We already gather so much data, but we’re not necessarily finding the right story to present to the player or the coach,” said Richard Heal, chief technology officer of Sparta Software Corp.

“We want to get coaches back to coaching. We have too many coaches spending too much time in spreadsheets, collating data.”

Mark Verstegen, founder and president of EXOS, which designs training programs, said even an organisation outfitted with the most cutting-edge technologies will not benefit much if it is not built to act upon the very data it is gathering. Teams need to have a “supply-chain management of human performance” — people in positions to make coordinated efforts to help athletes sleep better, eat better, move better, reduce injury, and improve performance based on what trainers, nutritionists, therapists, and other specialists find in the data.

“That’s where the big gaps are,” Mr Verstegen said.

Brian Kopp, Catapult Sports’ president of North America, estimated that only 5 percent of pro and college athletes are using some sort of biomechanical devices, and even then it is almost entirely in training, as most leagues are only beginning to consider allowing them on the field during games.

“But if you look at the most successful teams in any sport,” he said, “you’ll find the ones that are the most aggressive in their adoption of advanced training and tracking technologies.

Anyone leading an organisation that isn’t doing something in this area will not have a job soon.

“They’ll be replaced by someone who gets it,” Mr Kopp said.

However, questions emerged around the proliferation of biometric technologies.

Getting players, especially older ones, to buy in is one challenge, Mr Kopp said – the key is showing them that, rather than quantifying how their skills might be deteriorating, performance data will help them to extend their career and maximize their earning potential.

“Once you do that, they’re usually very enthusiastic about it,” he said.

Another issue is the question of who owns the data — the player, the team, or the technology manufacturer? Also, what limitations need to be put in place?

“We sometimes forget that athletes are human,” Mr Heal said. Just because teams pay athletes millions of dollars, does that give them the right to know what players are doing in their off time?

“There’s a person living inside that body,” Mr Verstegen said.




CONSTRUCTION Skills Queensland (CSQ) and the Brisbane Broncos have announced a unique partnership which will help junior players at the club find pathways into construction.

The alliance will also showcase careers in the industry to rugby league players and fans across Queensland.

The new partnership will see the construction industry body become the major sponsor of the Broncos Elite Player Development (EPD) squad for the 2015 season. 

Created in 2006, the EPD squad consists of more than 250 young players from across Queensland who have shown strong potential in the sport. The program aims to educate young players on all aspects of rugby league, both on and off the field and to enhance their prospects of playing in the NRL.

Through the Broncos welfare program, young players and their families will be able to learn more from CSQ about construction careers and gain advice on training.

CSQ CEO Brett Schimming said the partnership was a win-win for both organisations.

“CSQ promotes the construction industry as a career of first choice, offering over 70 different career paths across the industry, from carpentry to project management.

“Working with the Broncos provides us with a platform to deliver this message to fit and active rugby league players across the state who are ideally suited to working in construction.

“We believe that gaining experience in construction will not only help these aspiring Broncos in their careers, but also as footballers.

“Undertaking an apprenticeship teaches great habits including team work, autonomy, responsibility and planning, he said.

Brisbane Broncos CEO Paul White said training and education off the field was a top priority for the club.

“The Broncos have an extensive range of welfare programs in place to ensure our players have a career pathway in place for life after football.

“Through this exciting new partnership with CSQ, our junior players will now have access to the best possible advice on beginning an apprenticeship or traineeship.

“Gaining a trade represents a great opportunity for a young footballer as they will develop skills they can use for life,” he said.

Broncos front rower Mitchell Dodds has experienced the benefits of having a trade first-hand. The qualified electrician was on the verge of leaving the NRL at the end of last season before new coach Wayne Bennett invited him to be part of the 2015 squad. 

Knowing he could return to his trade at any time, Mitchell was able to seize the opportunity with confidence.

Young rising stars at the club such as Jai Arrow and Aaron Rockley will have similar peace of mind throughout their careers as they undertake respective plumbing and carpentry apprenticeships.





OPPORTUNITIES are emerging in the global sports equipment market for Australian designers and manufacturers – especially in the ball sports segment.

A new report from Persistence Market Research has found the global sports equipment market was valued at US$66,528.8 million in 2013 and is expected to expand at a compound annual growth rate (CAGR) of 3 percent from 2014 to 2020, reaching US$81,821.0 million by 2020.

Ball sports hold the largest share in the sports equipment market, at over 26 percent. This segment is projected to increase from US$17,592.6 million in 2014 to US$21,778.6 million in 2020, at a CAGR of 3.6 percent. 

Persistence Market Research has tracked considerable growth in the global sports equipment market over the last few years, putting that down to increasing participation in sports activities, growing consumer awareness about health and fitness, and the emergence of e-commerce capabilities in the sector.

“However, increasing availability of counterfeit products and rising prices of sports equipment are restraining the growth of this market to some extent,” the report summarised.

The global sports equipment market consists of equipment for ball sports, adventure sports, fitness, golf, winter sports, and others sports, including archery, billiards, bowling, wheel sports, pogo sticks, and indoor games.

“The ball sports equipment segment is expected to be the market’s most lucrative during the forecast period,” the Persistence report said. “This segment is expected to account for approximately 26.6 percent share in the global sports equipment market in 2020.”

Increasing media coverage of various global sports events such as the Olympic Games, Commonwealth Games, and FIFA World Cups encourage the youth to take part in various sports, according to the research.

The sports equipment industry is swiftly embracing new technologies and adapting its products in order to keep pace with rapidly changing global trends – and it is in this area that Australian sports equipment manufacturers and marketers see both opportunities and threats.

Another trend Australian companies should note is the recent growing trend of combining casual and athletic designs. Major sports equipment manufacturers merge sports products with leisurewear to meet the demand for fashionable sportswear. 

North America holds the largest market share for sports equipment, followed by Europe and Asia Pacific. Developed markets in the US and European countries currently dominate the sports equipment market.

The US and Canada are the largest markets for sports equipment in North America.

According to the United Nations World Tourism Organization (UNWTO), in 2010, Europe, Latin America, and North America together accounted for approximately 70 percent of the global adventure sports segment.

Persistence Market Research showed demand for sports equipment in the developing economies of Asia Pacific is expected to show high growth prospects during the forecast period. Japan, China, India, and Australia, with their economic growth, were expected to drive the sports equipment market in this region.

The sports equipment market is segmented on the basis of product (ball sports, adventure sports, fitness equipment, golf equipment, winter sports, and other sports equipment) and region (North America, Europe, Asia Pacific, and Rest of the World). Persistence pointed out that the sports equipment market was largely fragmented, but its major players included Amer Sports, Adidas AG, Callaway Golf Company, PUMA SE, Cabela’s Incorporated, Globeride Inc, Mizuno Corporation, Nike Inc, Jarden Corporation, and Yonex Co.



Persistence Market Research is a US-based full-service market intelligence firm specialising in syndicated research, custom research, and consulting services. Persistence has market research expertise across the Healthcare, Chemicals and Materials, Technology and Media, Energy and Mining, Food and Beverages, Semiconductor and Electronics, Consumer Goods, and Shipping and Transportation industries. The company draws from its multi-disciplinary capabilities and high-pedigree team of analysts to share data that precisely corresponds to clients’ business needs.

In terms of revenue, the global market for sports equipment grew from USD 61,778.7 million in 2010 to USD 66,528.8 million in 2013. It is expected to grow to USD 81,821.0 million in 2020 expanding at a CAGR of 3.0%. Ball sports hold the largest share in the sports equipment market. This segment is projected to increase from USD 17,592.6 million in 2014 to USD 21,778.6 million in 2020, at a CAGR of 3.6%. 

Browse the full report with TOC: http://www.persistencemarketresearch.com/market-research/sports-equipments-market.asp




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