Mumbrella Automotive Virtual Summit 2020

Virtual tickets available from $55 +GST

Is the future of mobility now?

 
Mark Harland is one of automotive's best known marketers, having spent a significant amount of time leading the charge for Holden. Now with AGL, it's not the usual move for an automotive marketer. But it is an example of the varied direction automotive is travelling in. For years the future of mobility has been a big talking point - from ride shares to EVs, personal vehicles for individuals to car shares. But has the future been accelerated to become the present?

Harland will lead a group of industry experts in a deep discussion about mobility and where it is at in Australia, with JET Charge CEO Tim Washington the first to be confirmed.

An additional day of sessions has also been announced, with MINI's head of marketing speaking in the first session on the new day. This is a summit that is not to be missed if you work in or around automotive marketing - 
book your tickets now from $55 +GST.
 
VIEW FULL PROGRAM
 
 

Is the Future of Mobility Really the Now?

 

The automotive industry was already going through a significant shift, even before COVID-19 hit. The latter has only served to accelerate change. But just how fast has that acceleration been? Tune in to this session to uncover whether the future is now or if we have to think differently about what is associated with this commonly used term.

 

Read more...

 
 
MARK HARLAND
EV Subscriptions,
AGL
 
 
 
TIM WASHINGTON
CEO,
JET Charge
 
 
 
 

PLUS: Unlock free bonus content on Mumbrella Pro after the summit...

 
 

 New Channels, More Business. How MINI
Leveraged Positivity to Sell Cars

 

In this session, Alex McLean, Head of Marketing for MINI AU/NZ and Lucio Ribeiro from Lucio.AI and Tik My Day explain the "how" and the "why" MINI became the first automotive company to use TikTok to promote the launch of MINI's EV range.

The duo will review the results, and the decision to use the platform with application of data-driven segmentation and targeting, plus how the brand took advantage of eSOV and positivity to talk to the next generation of car buyers.

 

Read more...

 
 
ALEX MCLEAN
Head of Marketing,
MINI AU/NZ
 
 
 
LUCIO RIBEIRO
Founder,
Lucio.AI and Tik My Day
 
 
 
 

A refresher on the incredible lineup...

 
MIKAELA CRIMMINS
Planning Director,
Orchard

 
KEVIN
GOULT
Director of Marketing,
Hyundai

 
DIANA
DI CECCO
General Manager, Marketing ANZ,
GPC
 
KURT MCGUINESS
Public Relations & Brand Experience Manager, Volkswagen
DOUGLAS
TOY
Head of Marketing, DiDi
CECILE THORNLEY
Founder,
The Navigators
SAM
MCORIST
Director of Strategy, Destination
WAYDE BULL
Founder & Planning Director,
Principals
 
VIEW ALL SPEAKERS
 
 
 
 
 

FREE MUMBRELLA PRO SUBSCRIPTION...

 

Every ticket purchased unlocks a one-month free subscription to Mumbrella Pro worth $79 +GST (valid for new subscribers only)

 
FIND OUT MORE
 
 
 
 

Lock your virtual tickets in today

<td s

Event Properties

INDIVIDUAL TICKET
 
$79+GST

The standard rate of an individual virtual ticket.
 

Event Date 01/10/2020
Event End Date 01/10/2020
Location
Webinar
NULL
Webinar
Share this event:

Contact Us

 

PO Box 2144
MANSFIELD QLD 4122