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AdNear takes Silicon Valley’s TiE50 mobile start-up award
SO-CALLED ‘big data’ company AdNear, which already has the largest location-based audience mobile marketing system in the Asia-Pacific region, was named one of the Top 10 start-ups in the 2014 TiE50 Awards Program’s mobile category in May.
Thousands of technology start-ups worldwide competed in TiE50 this year and AdNear, which is based in Singapore but has a regional office in Sydney that works with several major brands, proved to be one of the highlights.
“We are honoured to receive this prestigious award, which is a true testament to the impact our technology has on brands globally,” said AdNear CEO and founder, Anil Mathews. “AdNear is about connecting brands with consumers intelligently through mobile, an increasingly important marketing platform.” 
Silicon Valley’s TiEcon premier annual awards program aims to recognise the 50 hottest tech start-ups globally. Winners were announced on May 16 at what is billed as the world’s largest conference for entrepreneurs.
Mr Mathews said major brands like Audi, Coca Cola, Unilever, P&G, Google, Pizza Hut, Adidas, Vodafone, and Samsung were already using AdNear’s audience and location based mobile advertising solution to reach their customers and draw valuable insights about them in various geographies.
Mr Mathews described AdNear as a big data company that uses location data to drive superior targeting across mobile devices. Built on proprietary hybrid geo-location platform, AdNear’s advertising platform provides location awareness on phones without the need of GPS or operator assistance.
AdNear is headquartered in Singapore and has offices in the USA, India, Australia and Indonesia. The company is backed by investments from Canaan Partners and Sequoia Capital.
This year’s TiE50, the sixth in succession, was open to all technology companies worldwide. To determine the winner, a panel of experts screened the companies and created a list of the ‘2014 TiE50 Top Startups’.
This list was then reviewed by a screening committee of specialists in what they call ‘deep domain’ knowledge. About 100 of the best of breed companies were selected to the elite TiE50 finalist pool.
TiE50 organisers said this finalist pool was then judged by a panel of highly accomplished serial entrepreneurs, venture capitalists, angel investors, CEOs and well-rounded technology experts, to determine finalists and winners.
Companies were evaluated on three parameters: business model, IP value and leadership team.
“In the six short years since inception, the TiE 50 program has become a global brand that attracts thousands of companies worldwide for this recognition,” TiE Silicon Valley president Venktesh Shukla said.
“It is unique in terms of rigor of selection and the broad scope of companies that it reviews for this award and is one of TiE SiliconValley’s most successful programs.”
At TiEcon 2014, 20 of the top start-ups from each of the five segments – software, mobile, the ‘internet of things’, cleantech and life sciences – were chosen to pitch their ideas, and winners were announced on stage that evening.
“This year the TiE50 Awards Program screened more than 2800 companies from 27 countries,” program chair Ram K. Reddy said. “The finalist pool is represented by early through late stage companies.
“A star attraction of the conference is TiE50 Finalist presentations. Audiences are treated to great ideas and amazing technologies,” he said.
Mr Reddy said the TiE50 track record since its inception in May 2009 shows that 94 percent of the winners and finalists have been funded, attracting billions of dollars in investments. Many of these companies have been acquired, merged or gone public.
He said TiEcon is the world’s largest conference for entrepreneurs and intrapreneurs with loyal participation from top technology companies, leading venture capital firms, and global service providers.
TiEcon was listed by Worth Magazine in their September 2011 issue to be among the 10 Best Conferences for Ideas and Entrepreneurship along with TED and the World Economic Forum.
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POSTED MAY 22, 2014.
