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Perfecto chooses Australia to perfect mobile experiences
AUSTRALIA has become a testing ground for Israeli-founded Perfecto’s cloud-based ‘test lab’ for app performance under real user conditions.
One of the problems facing all companies delivering app services through mobile devices is performance over varied mobile device conditions – and this is an area Perfecto has driven into with its Continuous Quality Lab service. 
According to the IAB Australia and Nielsen Mobile Ratings Report 2015, more than 15 million Australians own a smartphone and almost 12 million a tablet device. The variability of Australia’s communications infrastructure challenges app performance, yet customer expectations are high – which is why Perfecto has pushed early into the market as part of its strategic international growth.
Perfecto Mobile, following a new capital raising round of $49 million, has chosen Australia as one of its first international markets, appointing former RSA Security senior executive Gary Mitchell as director for Asia Pacific and Japan, based out of Sydney. Perfecto has also hired two sales representatives and a sales engineer.
Perfecto’s Continuous Quality Lab allows development teams to automate functional testing, performance testing and monitoring to increase the speed of release cycles and improve quality.
With local customers already using the test lab, Perfecto is set to announce its Australian data centre partner in the next few weeks, as the company targets the telecommunications, retail and financial services sectors.
“Today’s consumers expect and depend on high-quality digital experiences when interacting with brands via the web, mobile apps and IoT devices,” said Perfector CEO Eran Yaniv.
“To ensure that quality, Perfecto has developed solutions that help brands deliver those experiences, such as Continuous Quality Lab.
“I’m excited about our launch in Australia and look forward to working with our APAC team to grow Perfecto’s presence there and up in Asia, as we continue to expand our quality offerings and position the company for continued growth and innovation.”
Mr Mitchell said, “In today’s connected mobile world, a digital engagement strategy is now critical to enterprise business success. In simple terms, that means there is no room for mobile apps to fail and as the pressure to meet customer expectations rise, so does ensuring the quality of each digital experience, especially across mobile channels.”
Perfecto, founded in 2006, completed its recent $49 million investment round from new investor Technology Crossover Ventures (TCV). Existing investors include FTV Capital, Carmel Ventures, Globespan Capital Partners and Vertex Ventures.
This latest round completes more than $128 million raised since 2007. Perfecto currently employs more than 250 people based in Boston, Tel Aviv and in its new markets.
Perfecto’s customer base has rapidly grown in the past year to include leading brands Discover, Weather.com and Sky. The company is now working with nine of the 10 world’s most valuable brands, as listed in the 2015 BrandZ Top 100 Most Valuable Global Brands compiled by WPP and Millward Brown.
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