THE World Tourism Organization (UNWTO) has welcomed Hilton as an official partner of the 2017 International Year of Sustainable Tourism for Development, just as the organisation launches its Travel.Enjoy.Respect campaign.
“Our founder Conrad Hilton often spoke of ‘world peace through international trade and travel’ – which remains just as important and core to our business today,” Hilton global head of corporate affairs and senior vice president Katie Fallon said.
“We are pleased to join with the UNWTO and its partners to communicate the benefits of sustainable travel for the communities where we work and live.”
Ms Fallon said Hilton’s Travel with Purpose strategy identified innovative solutions that leverage its global footprint “to provide positive impact in three key focus areas; creating opportunities for people, strengthening communities, and preserving the environment”.
She said by mobilising its almost 5,000 hotels in 103 countries and territories, Hilton continued to operate in responsible and sustainable ways.
“The involvement of the private sector is essential in amplifying the impact of the International Year of Sustainable Tourism for Development,” UNWTO Secretary General. Taleb Rifai, said.
“Hilton is a global hospitality leader whose focus on sustainable travel supports our broad goals of tourism that spurs dialogue, fosters mutual understanding, and supports building a culture of peace.”
Mr Rifai said the International Year of Sustainable Tourism for Development promoted tourism’s role in five key areas: inclusive and sustainable economic growth; social inclusiveness, employment and poverty reduction; resource efficiency, environmental protection and climate change; cultural values, diversity and heritage; and mutual understanding, peace and security.