Suits into wetsuits – Byron transitions for business events

BYRON BAY can easily argue its case for being Australia’s favourite leisure destination, but now the region is enticing the business events market.

vast array of activities on offer in Byron ensures that conferencing is not only unforgettable, but delegates return motivated and energised.

“Byron is the perfect place to get conferencing delegates moving and motivated,” Byron Business Events Bureau executive officer Jen Murphy said. 

Ms Murphy said the region was able to help companies to realise the research that proved healthy changes in employees would deliver better business returns.

She said research by the Harvard Business Review shoed that some workplace wellness programs had delivered a return of $2.71 for every dollar spent.

“Conferencing with a wellness aspect supports and encourages employees to be healthy and perform better,” Ms Murphy said.

“Byron’s pristine natural beachside and forest environments provide plenty of activity options for delegates to get outdoors, have fun and participate in team building activities like surfing, hot air ballooning, kayaking, whale watching, circus arts and cooking.

“In Byron the outdoor activities are so good that you might have trouble enticing your delegates back into the conference room,” she joked.

Ms Murphy said Byron’s natural beauty, prolific wellness culture and host of exciting activities “gives companies the greatest potential to invigorate their people, foster teamwork and enhance creative thinking, which in turn boosts business returns”.

Staffed by a team of highly experienced conferencing professionals, the Byron Business Events Bureau was formed to support the growing interest in Byron as a conference and business events destination.

“Byron is Australia's best conference destination,” Ms Murphy said. “That’s because it’s easily accessible, with stunning world class venues and quality suppliers, that give delegates unforgettable experiences in team building and development.”




ICC Sydney named Australia’s best infrastructure project

INTERNATIONAL Convention Centre Sydney (ICC Sydney) has already changed Australia’s events landscape and now it has also been named Australia’s best infrastructure project at the Infrastructure Partnerships Australia’s National Infrastructure Awards.

The judges recognised ICC Sydney for its design excellence, construction timeline and outstanding financial performance, and additionally for its role in “delivering the nation a new and emblematic piece of business events and tourism infrastructure”.  

ICC Sydney CEO Geoff Donaghy said the venue was already performing extremely well for Sydney, New South Wales and the nation, having delivered almost 200 events and welcomed more than 300,000 people through its doors since opening on December 20, 2016.

“ICC Sydney is a new $1.5 billion events precinct that has been specifically designed to welcome more events and patrons to Sydney while providing the best possible experience for them whilst here,” Mr Donaghy said.

“We’ve already received fantastic client feedback about both the venue and the service delivery of our team. A further endorsement of the venue, and our management, has been the repeat business confirmed by clients that have held successful events with us during our first months of operation.

“AEG Ogden is extremely privileged to be operating the venue and the entire team is very proud of the award bestowed on ICC Sydney’s design and delivery consortium,” he said.

NSW Minister for Infrastructure, Andrew Constance said the venue was already living up to the aspirations the NSW Government had envisioned for it.

“ICC Sydney was delivered on time and on budget and we are happy to see it is already a key performer in the New South Wales infrastructure pipeline,” Mr Constance said.

“It is the epicentre of a 20-hectare transformation of Darling Harbour by the NSW Government to highlight Sydney as the first choice in Australia and the Asia Pacific region for the major events industry.”

A NSW Government project, ICC Sydney was delivered in partnership with Darling Harbour Live, comprising Lendlease, Hostplus, First State Super, Capella Capital, AEG Ogden and Spotless FM.




Hilton partners International Year of Sustainable Tourism for Development

THE World Tourism Organization (UNWTO) has welcomed Hilton as an official partner of the 2017 International Year of Sustainable Tourism for Development, just as the organisation launches its Travel.Enjoy.Respect campaign.

“Our founder Conrad Hilton often spoke of ‘world peace through international trade and travel’ – which remains just as important and core to our business today,” Hilton global head of corporate affairs and senior vice president Katie Fallon said.

“We are pleased to join with the UNWTO and its partners to communicate the benefits of sustainable travel for the communities where we work and live.” 

Ms Fallon said Hilton’s Travel with Purpose strategy identified innovative solutions that leverage its global footprint “to provide positive impact in three key focus areas; creating opportunities for people, strengthening communities, and preserving the environment”.

She said by mobilising its almost 5,000 hotels in 103 countries and territories, Hilton continued to operate in responsible and sustainable ways. 

“The involvement of the private sector is essential in amplifying the impact of the International Year of Sustainable Tourism for Development,” UNWTO Secretary General. Taleb Rifai, said.

“Hilton is a global hospitality leader whose focus on sustainable travel supports our broad goals of tourism that spurs dialogue, fosters mutual understanding, and supports building a culture of peace.” 

Mr Rifai said the International Year of Sustainable Tourism for Development promoted tourism’s role in five key areas:  inclusive and sustainable economic growth; social inclusiveness, employment and poverty reduction; resource efficiency, environmental protection and climate change; cultural values, diversity and heritage; and mutual understanding, peace and security.



Web designed to catch business events

TOURISM AUSTRALIA has created a new website dedicated to business events.

“Australia is leading the way when it comes to delivering business events that exceed expectations, and our new website was created to ensure we also set a benchmark in providing planners and decision makers with an innovative, informative, visually-stunning and easy-to-use website,” Tourism Australia managing director John O’Sullivan said.

“The feedback from planners and decision makers has told us that being able to access personalised assistance is crucial when planning business events. 

“That’s why we have fully recreated the site to ensure we can continue to meet the needs of planners and decision markers, by providing an exceptional user experience for those considering Australia as the destination for their next business event,” Mr O’Sullivan said.

The website also offers direct access to Tourism Australia business events representatives and Australian business events products and destinations, allowing users to easily make contact with sources of inspiration and information on holding a business event in Australia.

Tourism Australia undertook comprehensive research with international business events planners and decision makers, to ensure the new site delivers relevant up to the minute information on Australia in the most accessible and appealing ways, Mr O’Sullivan said.