You may have noticed this progression of words on our cover, below the Business Acumen masthead.

Like a great many businesses over the past year,  Business Acumen has been re-evaluating its role and its appeal with our customers – readers and advertisers alike – in the wake of a downturn in revenues.

Similar to many media organisations,  Business Acumen has used the lessons of the downturn to reassess its fundamentals. We feel privileged to be able to do so and remain in business, for many publications have fallen by the wayside in 2008 and 2009.

The publishing industry is in unprecedented transition. Many magazines have dropped their print editions and gone solely on line, while others have disappeared completely.

We believe print remains the most effective medium for our key readers – Queensland’s business leaders, owners, chief executives and aspirational business people – to spend time with us. Busy people find  Business Acumen magazine convenient and comfortable. No other format has the ability to act as a sentinel, in waiting rooms around the world, to draw attention to the dynamic Queensland business environment.

What we decided to do was to highlight, simply, the main things our customers get out of the print publication and our allied online services.

Connect with others in a way that can enhance your business and your lifestyle. Learn from the experiences and advice of others. Contribute and give back to your community and public. Prosper as a result.

Words into action

There is a lot more to it than just the words displayed.

We have taken action in several key areas. You will notice improved elements of www.businessacumen.biz.

The latest is an online business credit check facility that goes live on November 1 and aims to educate and facilitate business to pay more heed to this vital area.

Importantly and vitally, this credit check system also gives business people the information and capability to properly manage their own credit history. This is an area of increasing concern for business, with major changes to the sector coming from the Federal Government next year.

We are also launching the  Business Acumen Connect! series of networking events at Christie Conference Centre, Brisbane this month. This is an opportunity for  Business Acumen readers to gather, connect and open up new business opportunities together.

The series is being facilitated by Profitable Connections managing director, Craig Leaney, who communicates the power of strategic networking as a way of accelerating business.

Acumen knows that any time a substantial group of skilled and motivated business people gather in a room together there are going to be positive outcomes and new opportunities created – so we are planning a series of Business Acumen Connect! events in Queensland throughout 2010.

The next is on October 24, again at Christie Conference Centre int he Brisbane CBD. Why not join us and see what connections you can make? Click through on the special events panel on the home page and join us as we all connect, learn, contribute and prosper. ♦

Only registered users can write comments.
Please login or register.