Presenters Professor Janet McColl-Kennedy and Mr Anthony Davidson

This five-day course will enable managers to understand the essentials of marketing – to skill up on the latest marketing tools, concepts and strategies, to understand the key components of strategic marketing planning, and how to develop, evaluate and implements successful marketing strategies.

The course focuses on application of marketing theory to practice employing concepts and strategies relevant to today's business world. In particular, it will focus on strategic marketing, branding, communication and customer service. A mixture of seminars, group discussions, case studies and practical exercises are used to acquaint participants with the essentials of marketing.

View course outline

Who should attend

Middle to senior managers from any industry (private or public sector) who are keen to know how marketing can help you to achieve your core business goals.

Investment

$4,400 * Fee includes tuition, course materials, morning tea, lunch and afternoon tea each day and a formal dinner on Thursday evening.

• * 10% Early Bird Discount applies on or before 24 August 2009.
• Please note, GST does not apply to Corporate Education courses.

How to register

Register online OR download the Registration form and return by fax to (07) 3346 7199 or return by mail to: Corporate Education (500), UQ Business School Downtown, Reply Paid 6469, St Lucia Qld 4067.

For further information, please contact UQ Business School Corporate Education, phone (07) 3346 7111 or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

Course brochure

Download 2009 course brochure (Pdf)