LOS ANGELES: Brisbane-based digital entertainment company Hoodlum, broadcast partner ABC (US) and the producers of Lost were awarded a Primetime Creative Arts Emmy Award last week in Los Angeles for Outstanding Creative Achievement in Interactive Media - Fiction.  The Hoodlum team members celebrate their Emmy win.
It is the second consecutive nomination Hoodlum has received for its work on the hit program Lost and Hoodlum's first Emmy win.
"This is a huge achievement for Hoodlum," Nathan Mayfield, founder of Hoodlum said.
"It has strengthened our ties with the ABC studios in the US and has already opened so many doors for Australia to be viewed a real global player in this exciting world where creativity and technology are truly converging."
Hoodlum's win was for its work on the Dharma Wants You project, a ground-breaking multiplatform experience that enabled audiences to interact with the TV series Lost.
The extensive eight-month-long interactive experience designed for the gap between the fourth and fifth series of the hit US TV show. Fans could enlist and complete aptitude tests modelled around the show.
Dharma Wants You employed a rich combination of real world events and innovative interactive technologies to create a truly interactive experience that integrated with the TV show and rewarded fans with a very special role in Lost mythology.
Dharma Wants You utilised a wide variety of media platforms, including numerous websites, exclusive video, interactive games, Bluetooth, mobile, TV, VoIP, social networks and complex real-world events involving hundreds of thousands of fans worldwide.
"Hoodlum has experienced huge growth in the past three years and we are excited by this monumental recognition," Mr Mayfield said.
He said the win for Hoodlum reflected the global strength of Brisbane's creative industry which is driven by local innovation and talent.
"Hoodlum's global recognition at the 2009 Emmy's is also recognition of Brisbane's substantial growth in the creative and multimedia industries," Brisbane Marketing's director of Investment Attraction, Daniel Havas said.
"Brisbane has been described as a ‘hot spring' of innovation by a recent McKinsey & Company study; and as Australia's ‘new world city', these attributes help cultivate talent to support the city's creative industries."
Brisbane Marketing's Investment Attraction division, the city's inward investment agency, plays a strategic role in securing investment within the creative and multimedia industries, Mr Havas said.
Hoodlum's international acclaim has been further recognised on a local level through its recent recognition as one of five finalists for the Creativity award in the 2009 Lord Mayor's Business Awards (LMBA).
The Brisbane-based company took out the 2008 Creativity Award, and its success this year will be determined on October 8when all winners will be announced at the LMBA Gala dinner.
Hoodlum has been developing, producing and delivering unique multi-platform content offerings and sponsor integration since 1999. Hoodlum was founded by Tracey Robertson and Nathan Mayfield and is based in Brisbane, but represented by ICM in the US and the UK.
ABC -- American Broadcasting Company -- is owned by the Walt Disney Company and is part of Disney-ABC Television Group.
http://www.hoodlum.com.au/.
Hoodlum's portfolio of awards:
2009 Primetime Creative Arts Emmys Nominee
2009 ATOM Awards Nominee
2009 Global Media Awards Winner
2009 Content and Technology Awards Finalists
2008 Primetime Creative Arts Emmys Finalists
2008 ATOM Awards Nominee
2008 Broadcast Digital Channel Awards Double Nominee and Winner
2008 BAFT Craft Awards - Double Nominee and Winner (Interactive Innovation - Content)
2008 BAFT Award Winner (Interactivity)
2008 Horizon Awards Gold Winner
2008 International Interactive Emmy Double Nominee
About ABC
The American Broadcasting Company (ABC) is an American television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by the Walt Disney Company and is part of Disney-ABC Television Group.
About The Academy of Television Arts & Sciences
Nominations for the 61st Primetime Emmy® Awards, covering the period of June 1, 2008 through May 31, 2009, were announced today by the Academy of Television Arts & Sciences in Hollywood, California. The Academy of Television Arts & Sciences was founded in 1946 just one month after network television was born. It is a non-profit organisation devoted to the advancement of telecommunications arts and sciences and to fostering creative leadership in the telecommunications industry.
In addition to recognizing outstanding programming through its Emmy Award, the Television Academy publishes Emmy Magazine and stages many industry-related programs, services and year-round events for the television community. http://cdn.emmys.tv/atemmys/index.php
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