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Two Australian companies revolutionising the Asian telco industry
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Two Australian private companies, Yeahpoint and Public Design Group, have been rewarded for successfully revolutionising the telecommunications industry in Singapore leading to unprecedented deals with SingTel and the chance to take their expertise in the industry right throughout Asia.
Digital media company Yeahpoint and retail design consultancy Public Design Group won huge acclaim recently at the Singapore Retail Awards after the new SingTel shop design, created by Yeahpoint and Public Design, won the ‘Best Retail Concept of the Year’.
Now the telecommunications giant SingTel is looking to transform all 11 of its existing corporate stores using the Aussie duo’s skills.
Yeahpoint CEO John Anderson said: “We knew we were producing something totally revolutionary – in fact a world first – but it takes an ambitious forward thinking client to recognize the possibilities sometimes of something so new.
“SingTel have really embraced our work and now we have several major awards to our name which also validates our success and the work that we do. The opportunities for us now in Asia are extraordinary as the telecommunications retail industry in Asia is developing at an incredible pace.”
The winning SingTel Shop store design features a unique interactive digital media shopping experience, turning the sales focus from hardware to content and allowing customers to download what they want instantly in a café style environment.
Yeahpoint provided all the digital screen technology for the store while Public Design Group developed the new store design including product re-categorization and retail communications design.A second SingTel Shop opened in April this year.
“This really is a demonstration of the value of innovative strategy and good design,” said Public Design Group director, Jason Pollard. “Projects like this have to be justifiable in that they have to be profitable in the first one to two years.” SingTel’s regional mobile associates including Globe in the Philippines, Bharti Airtel in India, Telkomsel in Indonesia and AIS in Thailand, most of whom are now understanding the impact of the SingTel Shop on the industry.
Work has already begun for Globe Telecom, with new store formats being launched Q2 next year.
However Mr Pollard says that while there are obvious opportunities for both his company and Yeahpoint to grow in Asia they have no intention of sacrificing the quality of their work for the sake of expansion.
“We’ve always been about quality,” he explained, “and we have no intention of that changing. It has never been an issue of just getting bigger, we have never seen that model work successfully in a retail consultancy where the quality of output is retained.
“Both companies recently also won the POPAI Australia and New Zealand Marketing and Retail Award for their work with SingTel and together boast a client list that includes the likes of Optus, OPSM, Selleys and Mars Petcare to name but a few.
Yeahpoint now has offices in five countries, branching out from Australia to New Zealand, South Africa, Singapore and more recently, the United States.
Mr Pollard and Mr Anderson agree that Singapore can truly be the “gateway to the rest of the business world” and say that with the telecommunications industry being near recession proof they have been able to prosper even through the tough times of the global financial crisis.
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