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Tan Temple set to Release First Franchise Opportunities Around Australia
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Just 6 months after establishing the flagship salon at Bondi Beach in Sydney, premier spray tanning salon “Tan Temple” is set to release its first franchise offering to the public.
“We’ve been experiencing 40% growth month-on-month at our flagship salon and also fine-tuning all the franchise model procedures and processes at Bondi, ensuring that the business model is as profitable as possible for our owners while also keeping the operation simple enough to be able to be run very well by all who take it on,” explain Tan Temple director Scott Capelin. “Using the small business experience of myself and co-Director Ben Lucas, we aim to add massive value to our franchisees by coaching them to run successful businesses and developing systems that will ensure success,” says Capelin.
The business idea for Tan Temple was developed because of a perceived unmet need by women in the community for a first-class spray tanning service. Traditionally, tanning has been a service that is offered as an “add-on” in hair and beauty salons – often jammed into the back of a bathroom or closet. Many of these options are unhygienic and lack class.
Capelin had a passion to develop five-star salons where the staff was beautifully dressed and clients could experience first-class service in a clean, warm, friendly atmosphere. In researching the business model, Capelin and Lucas travelled all through Australia and the USA to look at service levels, tanning equipment and the financial model of other salons. “We believe that society - and in particular beauty - is moving towards specialisation, as is evident in nail bars, blow dry salons and salons that perform only facials,” enthused Capelin.
“Subconsciously, the consumer believes that you must be the best if you only provide one service.”
The salons themselves have an energetic yet classy feel; an environment where anyone from a 21 year old to a 60 year old could feel equally comfortable. Every single customer receives a follow up call the day after their tan to ensure they are happy with the result, or offer a solution if something is not quite right. Capelin and the team wanted to give clients every reason to come back and no reason to go anywhere else.
Developing the brand, reputation and systems was considered a priority from the outset in building a franchise model. Every role from recruitment to payroll to delivery of the service to telephone etiquette is systemised in order to create a smooth running business and deliver consistency to the client every time.
Capelin explained how some of the franchises he had been involved in previously had been incredibly complicated models. “They’re only successful if they are owner-operated systems by specialists within the particular industry. They also require a lot of capital to set up and the staff recruitment and training is very demanding, not to mention that losing employees can be crippling.”
The Tan Temple business model aims to alleviate these problems with the following benefits:
- Low entry fees, both in terms of business set up and franchise fees
- A simple business model that anybody can be learn
- A staff training model that can make people excellent technicians very quickly
- An investor friendly model that can be run successfully by a manager for the owner
- A business model that can be incredibly financially successful and personally satisfying for an owner/operator
- Guidance and structure along the way from the Tan Temple support team
Due to the fact that Tan Temple is a young business, the directors are offering concessions on franchise fees to the first 6 salons. 2010 sees the opening 5 salons, before expanding more aggressively in 2011 and beyond to have 55 salons in Australia, including 20 in Sydney, 15 in Brisbane and the Gold Coast, 15 in Melbourne, and 5 in Perth.
For more information or expressions of interest, please contact Scott Capelin on scapelin@tantemple.com.au
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