The  Vodafone Business One  service, developed and launched in Australia, won the prestigious Ovum Telecom Innovation of the Year award at the Telecom Asia Awards 2009, staged in Hong Kong last month.

Vodafone Australia Hugh Humphrey, comments:

"Vodafone Australia general manager of Business Markets,  Hugh Humphrey said it was "great recognition for the pioneering work undertaken by the local Australian team in the past 18 months and underscores our belief that Vodafone Australia is genuinely at the forefront of the global telecommunications industry, not only the local Australian market".

"It is particularly satisfying to be recognised for this award by one of the world's leading analyst houses, Ovum, who independently nominates entries for the annual awards," he said.

"The local SME market covers around 1.2 million enterprises and employs nearly 4

million people across the country, making it one of the most important segments of the telecommunications industry and the backbone of the Australian workforce.

"Vodafone's research told us that this segment was being under-serviced by the traditional big players and so, as part of a three-way initiative with Cisco and Research In Motion (RIM), we worked together to create a new, unparalleled service to market in Vodafone Business One specifically to cater for these businesses (See Busines Acumen issue 54).

"Vodafone whole-heartedly believes that fully-managed, integrated telecommunications services, employing the very latest technology in a simple and practical way, for one single monthly fee is the future of SME telecommunications and the next logical progression for businesses as they look to maximise their competitive advantage in these tighter economic times."

www.vodafone.com.au

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