‘Awesome’ brand and business development.

AdMarketing Australia is a small, personalised brand building operation that helps its clients to achieve big things with their businesses.

CEO Les Hall re-launched his company in January 2008, after many years of completing specific projects for a range of major international and national corporations. Mr Hall’s return to his “old Queensland stomping ground” may have come at precisely the right time for many businesses dealing with the acute marketing and communication challenges of the current economic environment.

Mr Hall is back operating in the space he knows so well – marketing, advertising and brand development that drive direct financial benefits – but as an SME rather than as a ‘hired gun’ for major organisations.

“After a five year break away it was fantastic to start again with AdMarketing Australia and start another fresh new creative marketing agency that is, in effect, a full service marketing communications and advertising company that has adapted well to the digital world and embraced the new and more cost effective methods of targeting a market,” Mr Hall said.

Mr Hall said his current approach came about as a result of giving a lot of thought to the most effective way he could operate in the modern media environment.

“The way I work is that of a specialist consultant – I am in effect a marketing director on tap to develop and implement a creative and strategic marketing plan and then coordinate and facilitate all of the required experts in their field to deliver all of the components required to bring the plan together. That’s a challenge.

“After selling out of my last marketing communications and advertising agency in Brisbane in 2002, my wife Julianne and I moved to North America and eventually settled in Vancouver, Canada.

“I was recognised by the Canadian Government as a foreign expert on marketing and advertising and so I worked client side as VP-marketing for an international company and worked equally between primarily Vancouver, Los Angeles, Chicago and Toronto.

“We returned to Australia late in 2005 and again did another stint client side for a large international franchisor. After two years I then worked on one of the more interesting challenges in my life, and helped to develop a marketing brand strategy for climate change for a very large energy company.

“For these past 12 months I have been working very closely in assisting the development of a number of Australian and international companies,” Mr Hall said. “My role is diverse. My background is creative, however my method of operation is based on strategy and in order to develop a strong strategic platform you need to access good quantifiable research and conduct a thorough analysis before you can start to create and implement a sound marketing strategy.

BRAND NEW BRANDS

In many ways, starting again with another company of his own is a return to his roots for Mr Hall, who takes greatest pride in helping his client companies achieve their marketing and financial goals.

“The thing that I am most proud of however is, the success of the companies that I have worked so long and hard to develop creative identities for,” Mr Hall said. “I am immensely proud of having worked on, and created so many facets of the now strong international brand, The Coffee Club.

“I created the Where Will I Meet You? brand campaign, and the Good Food, Great Service and Excellent Coffee positioning, and for 12 years it was a brand that I loved and cherished. I still do.

“Working with the directors, Emmanuel Drivas, Emmanuel Kokoris and John Lazarou was, and always will be a very special time. But there have been other great achievements and other equally as successful brands.

“I am very proud to say that I was a very influential and strategic brand architect for Credit Union Australia (CUA) as well as Ideal Electrical Suppliers.

“Travel has also been a great personal passion for me and so too work as chief marketing officer for Flight Centre Limited and its brands in North America. Graham Turner (Flight Centre CEO) is an extremely gifted man with an excellent business mind and this is why FCL is one of the most respected travel companies in the world.”

It is his versatility that Mr Hall uses to great effect.

“I have always loved writing jingles. I have written and arranged and produced thousands over the past 25 years,” he said. “Many of these are still on the air in Australia and throughout the world. I love jingles because I have learned that the brain retained a lyric when it is fused with a melody.”

Mr Hall plans to offer a selection of jingles through his AdMarketing Australia website in the future. He has an ongoing passion for adapting modern technologies for effective marketing and client communication.

“I have always kept up with the latest advancements in technology. I bought my first Apple Mac in 1986. Apple continues to lead the way in terms of design – that’s my belief anyways, and I have everything that is Apple as a result, including an iPhone that enables me to do almost everything imaginable.”

UNDERSTANDING CHALLENGES

Mr Hall knows very well the challenges facing businesses of all shapes and sizes in the current environment.

“Challenges are encountered every day,” said Mr Hall, who has also had to deal with the debilitating effects of multiple sclerosis in his working life. “For me, sometimes, it is even simply walking without a walking stick.

“Some of the old traditional advertising dinosaurs were forced to adapt to the changing world of clients unbundling everything and seeking out more individual specialist professionals.”

Mr Hall saw the new operating environment as an opportunity to benefit from his experience and energy.

“The business has continued to grow and expand and I am resisting taking on too many clients, as I like to be hands on,” he said. “Having said that, new services with an even closer association/alliance with at least one and possibly two web development companies is most definitely sure to happen.

“From a standing start on January 1, 2008 to a now strong stable of great Australian thoroughbred brands I am very happy with the growth in 2008 and 2009 has already started well with one more large company joining the AdMarketing Australia family.  There are many companies reflecting on what they got for they paid in 2008, and I expect there to be much movement from many of the larger, and smaller, more expensive advertising agencies who seem to have forgotten what value for money is.”

“I am happy to speak to anyone who wants to speak with me on 0408-888-LES at any time.”

His goals, like his strategies, are clear and simple.

“More growth for the companies that I work for. To make money and make my clients’ lives easier and take away some of their stress.”

Quoting Franklin D Roosevelt, the 32nd President of the United States, Mr Hall said, “Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.” ◊

AdMarketing Australia

Provision of creative marketing strategy and creative advertising services.

Chief spokesperson:
Les Hall, CEO.

Size of the organisation, staff numbers and financial turnover:
Massive. Too Many. Enough to buy me a bottle of Jack Daniel’s and a bottle of fine wine for my wife.

Contact:
Mobile 0408-888-537 – 24 hours a day – 366 days a year.
E-mail: Les.Hall@AdMarketingAustralia.com.au

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